Home » The Peugeot idea and the value of the brand with publishing, luxury, cinema and tourism

The Peugeot idea and the value of the brand with publishing, luxury, cinema and tourism

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MILAN – The strength of the brand, the importance and the value of Peugeot. This is the theme addressed at the Meet in Milan, an international center of digital culture, by various exponents of the world of publishing, luxury, cinema and tourism, who have told through their experiences the value and importance of the brand and pursuit of excellence in a context of such strong evolutions in society.

The occasion was also that of the presentation of the new brand image of the house of the Lion, now part of the new Stellantis group. The logo of the house has evolved, drawing on its own history but projecting itself strongly towards the future and taking on a two-dimensional image. The evening was attended by Giuseppe Ambrosini, general manager Italy IWC Schaffhausen, who talked about the value of the brand in the world of watchmaking, Guido Fiorentino, president and CEO of the Grand Hotel Excelsior Vittoria in Sorrento, Emanuele Farneti, director of Vogue Italia, as well as Carlo Alberto Carnevale Maffè, university professor of Practice Strategy and entrepreneurship at Bocconi University, Luca Martinazzoli, general manager of the YES Milano agency, a brand dedicated to the promotion of the city and its calendar of events, in addition to the actor Stefano Accorsi, historian Peugeot brand Ambassador to which he has lent his face and voice to the brand several times.

A new era begins for Peugeot: we start with the new logo


“We are proud to talk about the innovation and evolution of the Peugeot brand – said Salvatore Internullo, General Manager of Peugeot Italy – as the perfect expression of a profound change taking place in the world and on which the House of the Lion has long bet. changes that embrace a new way of conceiving mobility and that Peugeot has already shown for some time with real, concrete products. Today, the renewal of the brand image represents the completion of a concrete promise for a fast-growing brand that underpins its roots in history but which is projected into the future thanks to electrification, deep digitization and a new and high customer experience that it is able to offer “.

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