ROME – It was 1948 when “Harold Radford (Coachbuilders) Ltd” made its appearance in the reign of Queen Elizabeth, a company destined to become one of the most famous British body shops and beyond. After World War II, its founder, Harold Radford, managed to build a solid reputation by making original interpretations of Bentley and Rolls Royce. Radford then made his debut at the London Motor show in 1951, where he showed the public the luxurious Bentley “Countryman”. The company was also involved in creating bespoke fiberglass bodies for the Ford GT40 prototype, but it was Radford’s changes to Bentley and later Minis that gave the factory a worthy reputation in the automotive field. luxury and tailor-made. Following ups and downs, in September 1966 the company was put into voluntary liquidation because it was unable to meet its liabilities.
Today, thanks to the partnership between the three new partners, designer Mark Stubbs, TV star and car builder Ant Anstead, former Formula One world champion, Jenson Button, and the collaboration of business consultant and lawyer Roger Behle, the historic body shop returns to its former glory with the aim of creating new contemporary luxury cars, faithful to the classics of timeless design. Under the banner of the company’s historic claim “Design. Build. Drive, ”future production will draw on the legacy and craftsmanship of founder Harold Radford, creator of countless bespoke vehicles, to offer customers luxurious cars with unique bespoke bodies.
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The design will be supervised by Mark Stubbs, the construction phases will be handled by Ant Anstead, while Jenson Button will be in charge of meticulously testing the cars on the track to offer new customers a superlative driving experience. “It’s the perfect time to revive the Radford brand – said Mark Stubbs – Harold Radford’s creations were the ultimate in personalized and bespoke transport and with the rebirth of the art of body building it’s time to get Radford back in shape. Contemporary. We intend to create designs that are true to the Radford heritage and create a new legacy for this historic brand. In fact, in the long run that we have all this planned, one question we will continue to ask ourselves is “what would Harold do if he were here today” and that will shape our thinking for the exciting cars of our immediate future. “
“The time for a rebirth of correct body building is right now – added Ant Anstead – People want something unique, something different and something tailor-made. This is where Radford comes in, our cars will offer the ultimate in global luxury and customization, blending British heart and soul, cutting edge technology with traditional craftsmanship. Jenson, Mark and I are proud to revive Radford and are honored to be the custodians of this legendary company. The future collaborations we already have in place are a testament to what Radford is capable of accomplishing. It almost seems like fate that a designer, a builder and a driver have come together in this perfect moment. It’s really exciting ”.
“Being able to help revive this iconic name is a unique and special opportunity – concluded Jenson Button – The Radford brand has such prestige and magnetism for anyone who appreciates cars. The work that Harold Radford and his team were responsible for in the mid-1900s is simply incredible, so I jumped at the chance to join Ant and Mark in their quest to bring the name ‘Radford’ back to light. The journey has begun, and news about our first car will arrive shortly, so follow us ”. In short, after having satisfied the wishes of many famous personalities (including those of all four Beatles), the iconic Radford brand is ready to satisfy the tastes of a new demanding clientele, the first model is already in an advanced stage of processing. and, according to the previews, it will soon be announced.
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