Home » The Rise of ‘Celebrating Over 2 Years’ and the Matryoshka-style Recharge Controversy: A Look on the Hit Drama ‘Qing Yu Nian 2’

The Rise of ‘Celebrating Over 2 Years’ and the Matryoshka-style Recharge Controversy: A Look on the Hit Drama ‘Qing Yu Nian 2’

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“Celebrating Over 2 Years” is now heard on Big Vs commenting on their blogs, “Matryoshka”-style recharge.

Business Daily News After 5 years, the sequel “Qing Yu Nian 2” of the hit drama “Qing Yu Nian” is again. It was launched on Tencent Video on the evening of May 16, and the variety of views and discussions of the TV sequence exceeded the charts. According to Tencent video knowledge, inside 25 hours of its launch, the drama broke the file of the quickest variety of likes to interrupt 33,000 on the location, in line with CCTV TV’s official account, the real-time consideration of the reside broadcast of “Qing I Yu Nian 2 ” on the evening it was launched it exceeded 2; According to Beacon Data Professional Edition, As of 20:00 on May 20, the cumulative views of “Qing Yu Nian 2” reached 387 million, with a market share of 25.97%. .

Due to the extreme dialogue on the Internet and plenty of chart-busting figures, “Celebrating greater than 2 years” was referred to as the “King of Dramas”. Along with the recognition, varied controversies associated to this program continued. On the primary day of the TV sequence ‘, the best-selling author complained on Weibo that there are a lot of adverts embedded within the sequence In addition, there have been a sequence of issues that occurred when utilizing video software program reminiscent of the flexibility to recharge VIP to catch the most recent episodes, and the banning of display broadcasting rights This drawback it’s inundated with customers who “simply need to watch the drama”.

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There can also be SVIP ready for you after VIP recharge

“I charged for VIP solely to search out that there was an SVIP ready for me.” , have been promoted by pop-ups As a reminder, “SVIP membership advantages are growing, and you may preview one episode of the film for every VIP renewal day. There can also be a line on the backside of the pop-up window that claims “Upgrade SVIP to preview .” This signifies that customers who’ve already recharged VIP on Tencent Video should pay a further month-to-month price of 12 yuan to improve from VIP to SVIP in the event that they need to obtain the most recent episodes.

In addition to this “VIP matryoshka” model of recharging for watching dramas, there are additionally many video software program that can undertake a “pay-on-demand” viewing technique when retaining in style dramas on stage. to have the ability to pay for probably the most wished episodes. Like a matryoshka doll, they enhance their membership stage step-by-step The month-to-month membership price is thirty or forty yuan simply, however many customers really feel that the privileges they will take pleasure in are continuously lowering.

On May 16, the author “Bi Wo Sicun” who can also be behind “Qing Yu Nian 2” filed a criticism on Weibo There have been too many commercials positioned within the sport, and he wouldn’t skip them even when he turned Tencent. Video “Aurora Member” these adverts. This “Aurora Member” is an SVIP in Tencent video In addition to cellphones, computer systems, and Pad ports, and helps video playback on TV The highest stage of membership launched by the platform. The reporter used his cell phone to examine Tencent Video membership recharge charges The first 12 months registration price for extraordinary VIP is 178 yuan, and the primary 12 months registration price for SVIP is 288 yuan.

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You have to observe not less than three commercials in a single episode of the drama.

After calculating the size of commercials in “Qing Yu Nian 2”, the reporter discovered that within the at the moment up to date sequence, an commercial might be positioned at first, center and finish of every episode, every half lasting between 40-50 seconds. Taking Episode 5 for instance, the length of three business breaks is about 2 minutes and 22 seconds. In addition, occasionally commercials are positioned within the scene and contours of the large theater, many mentioned that the traces of commercials are too apparent, making folks really feel uncomfortable and inappropriate, disrupting the expertise of watching the drama.

The reporter discovered that though it might be probably the most superior SVIP on the platform, many netizens nonetheless report that their membership rights might be topic to sure restrictions in varied facets. In addition to non-skippable adverts, there may be additionally the usage of screencast permissions by member customers. If you need to use the TV display mirroring perform whereas watching dramas, customers have to improve their VIP to SVIP Not solely that, in addition they have to obtain a platform-specific APP. Some community customers with worldwide IP addresses mentioned that as a result of some video software program platforms require that the chosen APP have to be downloaded to the TV to realize display broadcasting, there isn’t a approach to obtain the chosen APP to their TVs, they can’t broadcast and watch on TV.

The status and visitors gained by the hit drama platform failed to succeed in the customers. “More cash is being spent, however the expertise is getting worse” has develop into a typical sentiment amongst many video software program customers. The excessive quantity generated by in style dramas has triggered the platform to disregard person expertise, additional elevate the restrict of drama viewing, and renew the understanding of customers. Even if issues associated to the usage of video software program reminiscent of promoting and recharge have been criticized by customers for a very long time, in the mean time, no mainstream platform desires to make constructive modifications.

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