Daily economic news
2021-12-28 17:58:35
On December 28, 2021, the film industry white paper “The Road to Strong Film 2021” jointly produced by the Daily Business News and Wanda Film and Television Group Big Data Center was held at the official forum of the 34th China Film Golden Rooster Awards “5G Digital Intelligence New Era—— The “Film Innovation and Development Forum under the Background of the Metaverse” was grandly released.
Every reporter Bi Yuanyuan, Dong Xingsheng Every editor Song Hong
Came to Xiamen again, and met the Golden Rooster again.
Following the “Road to a Strong Movie 2020” debut at the Chinese Film Golden Rooster Awards last year, on December 28, 2021, the film industry white paper “The Road to a Strong Movie 2021” jointly produced by the Daily Economic News and Wanda Film and Television Group Big Data Center The official forum of the 34th China Film Golden Rooster Awards “5G Digital Intelligence New Era-Film Innovation Development Forum in the Context of Metaverse” was grandly released.
The Chinese Film Golden Rooster Award is a national literary and artistic film professional award, and it is an annual grand festival in the Chinese film industry. This year is also the 40th anniversary of the establishment of the Chinese Film Golden Rooster Awards.
Many veterans in the film and television industry were gathered at the release site. Zhang Pimin, Chairman of the China Film Foundation, Ren Zhonglun, Vice Chairman of the Chinese Film Association, Yin Xiangjin, General Manager of Wanda Pictures, Liu Linpeng, Deputy Editor-in-Chief of the Daily Business News, Zhang Xuewei, Editor-in-Chief of Migu Animation Co., Ltd., and others jointly released “The Road to Strong Movie 2021” , And launch the launch ceremony.
Release site
As the annual observation report of the Chinese film industry, Zhang Pimin said that “The Road to Strong Film” presents the development trend of the film industry from a professional financial perspective, and has made a valuable contribution to promoting the overall high-quality development of the Chinese film industry.
Ren Zhonglun, the vice chairman of the Chinese Film Association who wrote the preface for “The Road to Strong Film” for many years, believes that “The Road to Strong Film” is an annual report on Chinese films with dual values of historical data and thinking.
Ren Zhonglun was interviewed on the spot
After entering 2021, the global epidemic has still not been contained, and there have been scattered outbreaks in many places in the country. Compared with 2020, this situation will test the resilience of the film market. Ren Zhonglun believes that in this white paper, we have read the numbers, the experience, and even more the spirit.
Five years have witnessed that “The Road to Strong Shadow” has become a window to observe the laws of the industry
Since 2017, the Daily Economic News has released the “Road to Strong Shadow” white paper every year, and “The Road to Strong Shadow in 2021” is the fifth edition.
Through the unique observation perspective of financial media, from the outside to the inside, from the near to the far, based on years of market research and authoritative big data accumulation, “The Road to Strong Film” deeply explores the annual development trend of the film industry and invites professionals. In-depth analysis is carried out to present the new ecology of Chinese film in the new era in an all-round way, in order to help the Chinese film industry to seize new opportunities, maintain integrity and innovate, and achieve leapfrog development from “big to strong”.
The inherent interdependence of the finance and film industry determines the mutual need for integrated development and coordinated progress.
Liu Linpeng said: “As a five-year testimony, “The Road to Strong Film” has become an annual report on Chinese films that condenses the dual values of historical data and thinking, and has become a window to observe the laws of the industry.”
Release site
Not long ago, the central government clearly stated that my country will become a cultural power by 2035, and specifically elaborated on the profound connotations of “prospering cultural undertakings and cultural industries, and enhancing cultural soft power.” Filmmakers are bound to give advice and suggestions for the prosperity and development of Chinese films.
The “strong muscles and bones” of the film industry cannot be achieved without the support of technology and the assistance of capital. Zhang Pimin praised that for five consecutive years, “Road to Strong Film” has always presented the development trend of the film industry from a professional financial perspective, and has made valuable contributions to promoting the overall high-quality development of China’s film industry.
“At the critical moment of the transformation and upgrading of Chinese films, all parties should be gathered to promote common development.” Zhang Pimin added.
Zhang Pimin
Four major sectors, “Road to Strong Movie 2021” fully analyzes the new changes in the film industry
“The Road to Strong Film 2021” is divided into four major sections: macro theory, company theory, market theory and financial theory. Ren Zhonglun said that this is a “typical report of a typical period.”
In 2021, the film industry will continue to be hit hard by the new crown epidemic, and Chinese filmmakers are facing unprecedented difficulties. But on the other hand, when good works come out, the audience will return to the cinema again.
In terms of the market, “Changjin Lake” (at a box office of 5.7 billion +), “Hello, Li Huanying” (at a box office of 5.413 billion), two super blockbuster films in the Chinese film market in 2021 have given confidence to the world‘s film industry, and film is a unique cultural and creative industry , Long-term consumption characteristics are remarkable. Secondly, “watching movies” is no longer just for young people. Themes such as patriotism, fatherhood, and maternal love can touch the emotions of middle-aged people, so they are willing to enter the theater.
Before the epidemic, the number of 1 billion movies and their box office share increased year by year; after the epidemic, in 2020, due to only half a year of business hours, both the number and box office share decreased slightly; in 2021, it returned to a normal upward trend, and it continued to rise. Ministry effect is more obvious.
In the current film market, new and old companies are dancing together. According to the statistics of “The Road to Strong Film 2021”, starting from the establishment of LeTV Pictures in 2011, this year is the tenth year that the Internet has entered the film industry. Today, standing at the starting point of the next decade, the younger generation of Internet companies such as Douyin, Kuaishou, Station B, and Bubble Mart, as well as leading emerging wave players, once again focus their attention on the movie track.
In the chapter on financial theory, “The Road to Strong Film 2021” found that the film track is surging, but the funding of the film and television industry is declining. From 2017 to 2020, the overall number of financing events in the film and television industry was 124, 83, 31, and 25, and the total amount of financing was 19.463 billion yuan, 17.231 billion yuan, 1.476 billion yuan and 3.097 billion yuan, respectively.
On the other hand, on November 15th, the emergence of the Beijing Stock Exchange also opened a new window for investment and financing for cultural companies. Liu Shaojian, Secretary of the Party Committee and Director of the Beijing State-owned Cultural Assets Management Center, stated at the 2021 China Cultural Finance Summit that the platform of the Beijing Stock Exchange should be used to promote high-quality cultural enterprises to become stronger and larger, and at the same time give full play to the leveraging role of financial funds. Create a good environment for the development of cultural enterprises.
Zhang Pimin was interviewed on the spot
Generally speaking, like all industries related to the national economy and people’s livelihood, the film and television culture industry has also ushered in a new development node. During the “14th Five-Year Plan” period, China’s film development is still in an important period of strategic opportunities, with new developments and changes in opportunities and challenges.
Movies are an important position for propaganda and ideological work, a form of literature and art that is deeply loved by the people, and an important indicator of the soft power of a country’s culture. The development and prosperity of the film industry is of great significance for promoting the building of a socialist cultural power.
Zhang Pimin said: At the critical moment of the transformation and upgrading of Chinese films, all parties should be gathered to promote common development, and he hopes that “The Road to Strong Film 2021” will bring new inspiration to filmmakers.
Image source: official image