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Distributed all over the world, with a concentration in Europe, the Middle East and the United States, Roberto Cavalli fragrances made their debut in 2002 with the Roberto Cavalli and Just Cavalli brands, which were joined in 2014 by the Roberto Cavalli Gold Collection, a collection of ultra-premium fragrances.
From this month they have entered the orbit of Inter Parfums – a company founded in 1982 with revenues of 1.25 billion dollars expected for 2023 that develops, produces and distributes perfumes and cosmetics under license for brands such as Abercrombie & Fitch, Ferragamo, Moncler , Montblanc – which has signed an exclusive worldwide license to be managed by the company’s Italian branch based in Florence in line with the company’s strategy to develop an Italian hub.
«We are enthusiastic about our partnership with Cavalli, with its creative director, Fausto Puglisi, and the potential that we will certainly see grow – comments Jean Madar, president and CEO of Inter Parfums -. We will modernize and elevate the fragrance portfolio, create a powerful global brand presence together with a robust omnichannel strategy, strengthen visibility and improve shelf space. Our current plans call for the expansion of the brand for 2024 and the launch of a new women’s fragrance in 2025. It is only natural that the Cavalli brand is based in Italy using our resources, personnel and infrastructure in Florence, which will represent a long-term competitive advantage.
Sergio Azzolari, CEO of Roberto Cavalli, adds: «We look forward to seeing the results coming from our partnership with Inter Parfums as leaders in the fragrance sector. Fragrances and beauty are an important pillar for the brand we cannot think of a better partner. Inter Parfums has significant experience in supporting brands in their upward trajectories, combining global excellence and skills with a strong understanding of the Italian luxury business».