Ernie Ball, a fun and vibrant brand, released “The Slinky Story” as Ernie Ball celebrated the brand’s 60th anniversary. The animation was created in collaboration with BlinkMyBrain’s award-winning animator Ariel Costa, and scored by Blues Saraceno.
Ernie Ball, a fun and vibrant brand, released “The Slinky Story” as Ernie Ball celebrated the brand’s 60th anniversary. The animation was created in collaboration with BlinkMyBrain’s award-winning animator Ariel Costa, and scored by Blues Saraceno. The Slinky story highlights the formation and evolution of the iconic Slinky brand rock guitar strings, and the incredible impact these strings have had on the evolution of rock guitars. For over 60 years, the Ernie Ball Company has been the world‘s #1 electric guitar string brand, pioneering custom-spec electric guitar strings that have become the industry standard.
Ernie Ball is a professional steel guitar player and musician who left the military to play clubs with local musicians in and around the Los Angeles area. During the day, he records radio and TV commercials for KTLA Los Angeles.
Ernie Ball runs a teaching studio that offers guitar lessons to aspiring players. It was by teaching these young students that he noticed the difficulty of bending strings and fingering guitar chords with heavy gauge strings.
In the mid-1950s, Ernie opened the world‘s first full guitar shop. People never accepted the original variant, warning him that he would go bankrupt. Although he has done this many times, the first is that Ernie always pays the bill. Finally in 1958, things started to look up.
As guitarists playing in this new rock genre became more prominent, guitar accessories quickly became a big focus for aspiring players. Ernie was aware of this emerging trend early on and thus got involved in a rapidly growing industry.
Ernie Ball pioneered custom string gauges for young players in four different lighter sizes. Offering Super, Regular, Power and Skinny Top Heavy Bottom strings to musicians around the world, the Slinky series is born.
Ernie Ball closed retail and moved to Newport Beach, California, to focus on ropes and accessories. Ernie also has visions of working part-time, surfing and flying a plane. However, the guitar business has taken a new and higher direction and things will never be the same.
The new Earthwood acoustic instruments are big and bold. Powered by Ernie Ball Earthwood Acoustic Bronze Strings, these instruments are prized for their outstanding projection and sonorous sound. The new Earthwood 80/20 bronze alloy strings allow the instrument to ring out with crisp and crisp high frequencies.
With the huge success of Slinky’s line of electric guitar strings, sales are booming. The time is ripe to expand the business. In March 1979, Ernie Ball moved company headquarters to California’s central coast. Strings and Earthwood facilities are packed on the way to a new, modern factory in San Luis Obispo.
RPS (Enhanced Light String) Slinkys entered the market and quickly became an artist’s favorite. Heavy tremolo use was popular in the 1980s, and the RPS Slinkys is perfect for this application. RPS strings have additional brass wraps on the ball ends of the strings for added strength and stability.
The first Ernie Ball band fight on the Warped Tour in San Francisco. The Battle of the Bands 1 had 18 stops in its first year and had long-standing relationships with Kevin Lyman and The Warped Tour.
The Beefy and Not Even set joins the Slinky lineup. Realizing that younger players needed a thicker, thicker tone, Brian Ball created the best string sets for modern tunings, including D, D, and C#. The combination of thicker core wire and wrapping of Beefy and Not Even Slinky strings adds the tension needed to keep the strings playable on pitch.
The Element Shield packaging was launched to industry acclaim. The new packaging, spearheaded by Brian Ball, is designed to keep your strings as fresh as they are. “We want to provide consumers with the absolute freshest string possible while enhancing the merchandise appeal to retailers” Element Shield packaging is also proven to fight counterfeiting!
Slinky Line up Expands Half-Gauge and More Ernie Ball welcomes new half-gauge sets to its world-renowned Slinky line of electric guitar strings. Featuring the same brilliant bright and balanced tone that Slinkys is known for, it helps musicians further refine their spec preferences with new combinations never seen before. All sets feature nickel-plated steel windings around a tin-plated hex core, creating the signature Slinky feel and tone that players have come to rely on for decades.
Ernie Ball has added four new gauge combinations to its world-renowned Slinky line of electric guitar strings. The Hyper, Magnum, Zippy and Skinny Top Heavy Bottom 7-String Slinky Guitar Sets feature the same brilliantly bright and balanced tone that Slinkys are known for, in a new combination never seen before. All sets feature nickel-plated steel windings around a tin-plated hex core, creating the signature Slinky feel and tone that players have come to rely on for a decade.
For over 60 years, Ernie Ball Slinky® strings have been the choice of musicians around the world. In 1962, Ernie Ball pioneered the electric guitar strings, creating new recipes that became the face of rock and roll and inspire future generations of musicians. Ernie Ball strings are suitable for a variety of playing styles and are manufactured in our Coachella, California factory using the highest quality materials, using state-of-the-art winding techniques, while undergoing stringent quality control standards.