Connected with nature and a logo that winks at the wifi symbol, revisited in an autumnal green key. So is the International Alba White Truffle Fair, which has awaited its 91st edition to launch a real sustainable turning point, combining the centrality of food and wine with the relevance of a very contemporary challenge and looking at environmental protection also along the social and economic.
To give substance to these concepts, from today (Friday 29 October) to Sunday, the Fair offers “Crossed Sustainability”, a cycle of free meetings open to the public at the Teatro Sociale, in which celebrities from the world of entertainment, artists, chefs and leading managers from the business world, moderated by the gastronomic narrator Paolo Vizzari, they will confront each other and talk about signature cuisine, finance and digital innovation, excellent craftsmanship and high fashion, art and music, design and culture. «The international media visibility achieved by the Fair, created to enhance a natural and spontaneous fruit of the earth such as the truffle, has stimulated the planning of a new course of the event – explains the president of the Fair organization, Liliana Allena -. The time is ripe for this cultural turning point, which aims to include the Alba event among the “game changers” on the issues of climate change and sustainability ».
Starting from the catering sector and from agri-food products of excellence, dialogue will begin with those sectors that in recent years have experienced an unprecedented revolution, which today leaves a positive trail of intentions and directions capable of giving hope for a future. improve. So today at 5 pm the Turin singer-songwriter and frontman of Subsonica, Samuel Romano, and the architect, designer and independent curator Marco Rainò will go up on the stage of the Sociale., founding partner of the Turin studio brh +, to talk about “Sustainable Aesthetics”. Three appointments tomorrow. At 10 am «Human and virtual sustainability» will be discussed by Norbert Niederkofler, three-star Michelin chef and one green Michelin star at the St. Hubertus restaurant in San Cassiano, South Tyrol, e Luba Manolova, director of the Microsoft 365 Division. At 3pm Andrea Viganò, chairman & CEO of investment firm BlackRock, e Fabrizio Palenzona, business executive, banker and politician, will reveal what is “Behind the numbers: how finance changes face and becomes sustainable”. At 5 pm, look at the world of art with Valerio Berruti and Patrizia Sandretto Re Rebaudengo in dialogue on «The sustainability of memory».
The review will end on Sunday with 4 meetings. At 11, «The extended sustainability» with Charley Vezza, the artistic director of Gufram, the architect and designer Fabio Novembre, the two-star chef Davide Oldani and the musician Saturnino Celani. At 3 pm «Social sustainability» with Paolo Zegna, CEO of the Ermenegildo Zegna group, e Stefano Borromeo, CEO of Galup. At 4.30 pm «Apparent sustainability» with La Pina by Radio Deejay and Aristide Artusio, president of Witt Italia. Finally, at 6.30 pm «The sustainability of destinations» with Liliana Allena and Stefano Mosca, president and director of the Fair, Roberto Cerrato, director of the Unesco site of the Langhe-Roero and Monferrato Wine Landscapes, and the journalist Fernanda Roggero.