ROME – A star inside a circle. That’s all. Yet behind an idea as simple as it is ingenious there are 100 years of history of one of the most famous car manufacturers in the world. It was November 5, 1921 when Daimler-Motoren-Gesellschaft (DMG) filed the design with the patent office. The brand was registered in August 1923, and the cooling water screw cap immediately became the pedestal for the new Mercedes emblem.
In view of the corporate merger between Benz and Daimler, which took place on May 1, 1924, the emblems of the two oldest car manufacturers initially found themselves side by side. The following year, the two emblems, the three-pointed star and the laurel wreath, as well as the names Mercedes and Benz, were unified to form a new brand which was registered on February 18, 1925. A brand that has remained virtually unchanged until now.
A little curiosity: along with the three-pointed star, DMG also had a four-pointed star registered in 1921. However for decades it was not used, until, on May 19, 1989, it was adopted as a brand by the former aerospace company DASA, later transformed into DaimlerChrysler Aerospace. But that’s another story.