ROME – Despite the continuing crisis in the automotive sector, the Toyota group closed the month of March with 9,285 units sold, with a market share of 5.5% and a growth of 1.1 percentage points compared to the same month last year . For the first quarter of 2021, the Group has filed a market share of 6% with 26,811 cars sold which also in this case correspond to an increase of 1.1 percentage points compared to the first quarter of 2020. The Japanese company confirms this also in March its position in the top 10 of brands in the auto sector, with 8,795 units sold and a market share of 5.2%. In the cumulative year, the Japanese brand registered 25,369 cars registered, placing itself in fifth place in the car market, with a share of 5.7%.
A decisive contribution to the achievement of this positive result came from the new Yaris, which confirms the excellent performance of the past months. With a share of 4,699 units registered, the Japanese compact is in second position in segment B with a market share of 13.1% (with a growth of 6.3 percentage points compared to March 2020) and the first position in the channel of private sales in the segment, with a share of 16.5% (+10.9 percentage points compared to March 2020). Lexus, the Group’s luxury brand, recorded 490 vehicles registered in March with a 1.7% share in the premium market, thanks also to the contribution provided by the UX Hybrid crossover, with 318 cars sold and a share in the C-Suv Premium segment by 4%. Also in March, the share of electrified vehicles in the total sales of the Group (Toyota and Lexus) reached 77%, a tangible sign of how customers are moving towards this type of more efficient and environmentally friendly engines. (mr)
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