Source title: Youku Port Theater Cooking Festival kicks off, and many Hong Kong dramas to be broadcast create new Hong Kong flavors
On June 29th, Youku Port Theater released the main KV and film list of the “Drama Festival”, officially kicking off the prelude to the “Drama Festival” with the theme “Hong Kong dramas must be like this”. On the day of the “Drama Burning Festival”, Youku Port Theater officially announced “Forensic Pioneer 5”, “Integrity Sniper” and “Shadow Sniper” waiting for Hong Kong dramas to be broadcast; Classic nostalgic Hong Kong drama activities such as Tiger Stealth and Extreme Battle. According to Youkugang Theater data (as of December 31, 2021), its audience covers “post-60s” to “post-00s”; among them, “post-80s” young people account for more than half, reaching 69.0%. From 2018 to 2022, Youku Gang Theater has built the “Hong Kong Theater” label for four consecutive years. With the advantages of exclusive film library, copyrighted dramas, and customized dramas, it has accumulated a large number of sticky users and is unique in the competition brand track.
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Youkugang Theater was founded in 2018, and has undergone a round of theme, film library and content marketing innovations almost every year. With the smooth progress of the drama festival with the theme of “Hong Kong dramas are going to be like this”, Youku Hong Kong Theater will continue to create a richer and more comprehensive base for Hong Kong drama lovers.
On the day of the drama festival, Youkugang Theater released the “New Movie List” and “Classic Movie List”, including more than 30 popular new dramas, upcoming dramas and classic old dramas. The new film list is centered on “new-style Hong Kong-style ‘pot'”, including “White Strongman II”, “Forensic Pioneer 5”, “Detox Strongman”, “Integrity Sniper”, “Super Enchanter”, “Invisible Team”, “Hidden Door”, Tsundere and Zhang Jing” and “Shadow Sniper”. Among them, the hard-core medical drama “White Strongman II” starring Guo Jinan, Ma Guoming, Chen Hao, Hu Dingxin, Tang Shiyong, and Zhang Xiwen was launched on the evening of June 22. “White Strongman II” returns as a TVB classic professional drama, which has achieved a comprehensive upgrade of the theme and lineup, and filled the drama and expectations.
The classic film list includes “Apostle Walker”, “Flying Tiger’s Stealth Battle”, “Anti-Black”, “Criminal Investigation Diary”, “Sneak Sniper” of “hard-core meat ‘pot'”; “Forensic Pioneer 4”, “Benevolence Decoding II”, “Man Doing Big Things”; “Family Glory” and “Big Handsome Guy” of “Happy Family”. In addition, a series of Hong Kong dramas such as “Flying Tiger: The Hero of the Ambition” and “Flying Tiger: Thunderbolt” also appeared in the “Drama Festival” film list to meet the audience’s need for review and review.
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Since the launch of the label concept, Youkugang Theater has gone through major events and events at various nodes. In 2018, Youku and TVB announced that TVB’s three major TV dramas and the finale at the end of the year will be broadcast simultaneously in Youku Port Theater, opening the classic Hong Kong drama carnival for the first time; The broadcast, together with Hong Kong dramas such as Flying Tigers and Stormtroopers, has gradually created a Youku Port Theater industry drama series Mind; The main line “Forensic Pioneer 4” and many other customized Hong Kong dramas covering different themes have realized a new exploration of Hong Kong industry drama creation.
In terms of user experience, Youkugang Theater provides interactive methods such as “chatting with stars”, “exclusive star meetings”, and “students on the set” to break the dimensional wall, so as to achieve deeper connection and communication between fans and episodes; in addition, , Youku Port Theater has also opened up sections such as “Cantonese Zone” and “High-Definition Reproduction” to meet the needs of users for multi-dimensional viewing. On the other hand, more than half of Youkugang Theater’s audience are young people born in the 1980s and 2000s, which is enough to prove that the platform has achieved certain results in the development of the sense of the times and youth. Youkugang Theater will continue to improve and develop on the basis of improving the film library, strengthening the section division, and enhancing user interaction.
After four years of development, Youku Port Theatre has built the most comprehensive Hong Kong drama library resource on the entire network, and has always maintained a strong user stickiness. With the kick-off of the “Drama Festival” in 2022, Youku Port Theatre will further link the high-quality Hong Kong drama library in the station and new dramas to be broadcast, leveraging the closed-loop marketing inside and outside the station, creating a sense of festival ritual for Hong Kong dramas, and creating Hong Kong dramas to chase dramas A sense of atmosphere, building a sense of identity for Hong Kong drama fans, highlighting the home field advantage of Hong Kong dramas on Youku, forming a theater marketing IP with “social popularity & platform diversion”, and realizing a new round of brand upgrade of the linked film library and user awakening.