Home » Theater Popcorn Prices Soar Above Movie Ticket Costs in Xiamen

Theater Popcorn Prices Soar Above Movie Ticket Costs in Xiamen

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Theater fares are dearer than film tickets

Popcorn turns into a “killer”

Xiamen Daily News (Reporter Xue Yao Intern Shi Zihan)Many residents like to purchase buckets of popcorn to fulfill their cravings when watching films in theaters, However, not too long ago some residents discovered that in some cinemas in Xiamen, the value of a bucket of popcorn is dearer than film tickets, and popcorn has turn out to be popcorn. “the killer”. A couple of days in the past, reporters visited six film theaters in Xiamen and located that the value of popcorn in lots of them exceeded film tickets, a few of which had been offered for about 50 yuan per barrel.

An enormous value hole

The identical specification, the value distinction is greater than 10 yuan

On the afternoon of May 30, a reporter got here to the Panji Center retailer of Bona International Cinema. The menu confirmed {that a} small bucket of popcorn value 28 yuan, and a big bucket of popcorn was offered for 85 yuan. awu 36. At the Wanda Cinema SM New Life Plaza retailer, the reporter noticed that 85 ounces and 120 ounces of popcorn value 40 yuan and 43 yuan respectively. It is value mentioning that the value of popcorn of the identical specification in numerous theaters varies enormously. At Siming Cinema and Powerlong City Lumière Cinema, 46 ounces of popcorn are offered for 25 yuan and 35 yuan respectively, with a value distinction of 10 yuan. In the six film theaters visited, the value of 85 ounces of popcorn ranged from 35 yuan to 50 yuan.

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A reporter visited and located that popcorn is being offered with “new tips”. Many film theaters have launched popcorn buckets with well-known films or characters. Most of those buckets are manufactured from steel and might maintain 64 popcorns. The value is 39. Yuan. On Bona International Cinema’s small-screen ordering platform, an 85-ounce paper bucket of popcorn sells for 36 yuan, whereas a 64-ounce popcorn in a coin-shaped bucket sells for 66 yuan.

The value is absolutely excessive

Popcorns are offered for greater than 20 yuan

Many residents additionally mentioned that once they watch a film on the cinema, the price of shopping for popcorn is way larger than the value of the ticket.

The reporter in contrast the ticket value of the animated film “Doraemon” and the variety of films in numerous theaters on June 2 with the gross sales value of popcorn within the massive theaters. At Siming Cinema, the costs of film tickets in numerous viewing areas on the 2nd had been 23.8 yuan and 33 yuan respectively, and the costs of popcorn of various sizes had been 25 yuan, 30 yuan, and 25 yuan. 35 respectively. In Vientiane Cinema, the value of a film ticket ranges from 39.9 yuan to 69.9 yuan at totally different instances, whereas the costs of 64 ounces and 85 ounces of popcorn are 45 yuan and 50 yuan respectively that day.

The reporter browsed the Dianping and Taopiaopiao boards and located that many film theaters in Xiamen will provide particular low cost tickets beginning at 19.9 yuan sometimes. However, within the value record of the six cinemas visited, not one of the popcorns had been discovered to be priced beneath 20 yuan.

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“The value of a package deal of popcorn can be utilized to eat at a restaurant.”

Attorney’s assertion

You can set your personal value

It can’t fold

Xu Dong, a lawyer at Beijing Yingke (Xiamen) Law Firm, instructed the media that the principle cause why cinema popcorn has totally different costs for a similar value is that totally different cinemas have totally different direct working prices. The extra value of movie show popcorn consists of numerous working prices resembling movie show rental, ornament, and tools upkeep prices. The distinction in added worth will straight have an effect on the value of popcorn in film theaters, as well as, the product positioning of film theaters, the aggressive setting, and the spending energy of surrounding shoppers will all have some impact on the value of popcorn.

In accordance with Article 11 of the Price Law of the People’s Republic of China, cinemas can independently set costs in accordance with market regulation when conducting pricing actions. If the value of popcorn in film theaters is open and clear, and there’s no false promoting or consumerism that violates shoppers’ rights to know and truthful commerce, then film theaters can set their very own costs primarily based on market demand and prices.

Xu Dong reminded that if shoppers discover that theaters forcibly pile up film tickets and popcorn, or obscure the value of popcorn, they’ll name 12315 to report back to the market supervision division.

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