Nearly 20 days after the broadcast, the “Rebel” broadcast on CCTV-8 and iQiyi finally ushered in the finale last night.
As the first spy war drama to attack this year, “Rebel” has attracted much market attention since its broadcast. Although it has also caused controversy in word-of-mouth, as of now, the drama has a score of 8.3 on Douban and the highest ratings of CSM exceeded 1.1%.
The spy war drama has always been an evergreen tree in the genre market. However, in recent years, compared with the previous “Latent” and so on, spy war dramas have rarely seen explosive works, and some works have become idol emotional dramas dressed in spy warfare. However, Yang Bei, vice president of iQiyi and chief producer of “Rebel”, does not think that spy war dramas need to be idolized. In her opinion, the most important thing is whether the role is suitable.
In an interview with the reporter of “Daily Economic News”, Yang Bei said frankly: “The current reality theme has become richer, the expression is more real, the characters are more vivid, and the audience will be closer. The most important thing in a story is to Let the audience feel a very real side, and this kind of reality is not superficial, it needs to be refreshed.”
Lin Nansheng played by Zhu Yilong in “The Rebel” Source: Official Stills
“Rebels” who vary from tens of thousands to hundreds of thousands of words
“So nervous”, “You have to be careful”, “Reluctant…” As the plot continues to develop, the audience’s expectations for the finale are getting higher and higher in the barrage. Many netizens said: The more tense the plot, the higher the chase.
As one of the current hit dramas, “The Rebel” tells the portrait of aspiring young people represented by “Lin Nansheng” as a miniature, showing that they have experienced difficult growth and transformation under the baptism of war and humanity in a special historical period, and finally found the right one. The road to national salvation has been transformed and grown into the path of a firm Chinese Communist.
As of the closing date, “The Rebel” had the highest ratings in the country during prime time on each broadcast day. The highest ratings of CSM exceeded 1.1%, the average weekly ratings of CVB exceeded 1.5%, and the audience share exceeded 6.7%. The popularity of iQiyi was as high as 9126, in the lighthouse hot list, the play topped the TV series for the 19th consecutive day.
“Rebel” Douban scored 8.3 points. Image source: Douban screenshot
Yang Bei told reporters: “In fact, before the broadcast, we basically expected that this should be a work with a very good reputation. We believe that the audience’s aesthetics and can accept a content with high patriotism will have their own Independent judgment. So far, it has been basically verified. If you make a show with your heart, the market will give positive feedback.”
Yang Bei recalled that the first contact with this project was in 2019. Although the script had only a brief story core at the time and there was no complete script yet, she still “feeled very deeply.” “I personally have a desire for exploration in that era. I always believe that the power of faith in that era will make us deeply moved and feel different in the peaceful era.”
“Every living character here has penetrated their feelings for the country, the people, and the fellows in every detail. And Lin Nansheng’s growth and turn around are more like the life course of each of us today, and everyone is growing up. Zhong is very confused, thinking about where and how to go in his life, but in the end he will firmly walk on a path that belongs to him and he believes he can go to the light of life in life. This is what I see I believe that the audience can be deeply inserted into the characters. Compared with the past, although this is a logical story different from the previous spy war drama, this spy war is displayed by a new personality, a new perspective and ideas. The story of the audience can win the enthusiasm and affirmation of the audience.” Yang Bei said.
“The Rebel” is adapted from the novel of the same name. The novel was originally only tens of thousands of words. However, in the eyes of director Zhou You, the power and excavable space contained in the core of the story are very rich. “It is worth turning it into a four to five million words. The long story of the word”.
Having a good script is equal to half of the success, but how to restore the words one by one in a short time, especially the creation of some “famous scenes”, is also a huge challenge. Zhou You said frankly that there are many characters involved in the play, and the scenes are all over the streets and alleys. “There are more than 600 scenes used in the filming of the whole drama. This is a number that makes people in the industry hear that it will be “exploded”.”
After “Rebels”, there are 7 spy war dramas to be broadcast in 2021
The “Rebel”, which was labeled as “Spy War”, was initially targeted at young and middle-aged male audiences. But the facts are not the same as imagined. After the show was broadcast, the user positioning of the show has changed.
“At present, the female audience is slightly higher than the male audience, and the overall male and female audiences are basically the same. The interesting thing is that the women around me like the characters in the drama are different. Whether it is the leading or supporting actors, everyone likes them very much. Characters have their own shining points and charms.” Yang Bei observed.
Every reporter noticed that from 2020 to the present, the interest of the audience is more likely to be driven by realistic themes with a slightly dreamy color. From “Mountain and Sea Love” to “The Awakening Age”, and now to “The Rebel”, a large number of young people born in the 90s have been attracted to follow the drama.
Image source: official stills
Since the classics “Latent” and “Before Dawn” more than a decade ago, the popular “Pretender” in 2015 ushered in the second wave of spy war dramas. Since then, “Deciphered”, “Sparrow”, “Sting”, “Rouge”, “Autumn Cicada” and other dramas have been launched one after another. Popular actors focusing on fantasy, ancient costume, and urban film and television works have gathered in spy war dramas, but they are difficult to explode. Some people even think that idolization has become one of the characteristics of spy war dramas in the past two years.
In Yang Bei’s view, the times are advancing, and the tastes of the audience are advancing. “Nowadays, the audience is very wise. They need creators to invest a lot of effort and sincerity in telling stories, and impress the audience with true feelings, not that they will be popular if they use idols. I don’t think spy drama is idolized. The characters are The most important thing is not being suitable.”
“The biggest point of the spy war drama is the game between the characters in the drama on different human natures and strengths. It has a natural opposition and multi-dimensional conflicts. It can accommodate very strong drama tensions. It seems to be a game between squares. But behind it is the life and death, the family and the world.” Yang Bei said.
According to incomplete statistics from reporters, after “The Rebel”, there are still 7 spy war dramas to be broadcast in 2021. In addition to spy war dramas, the number of tribute dramas this year is more, and the perspectives are more diversified than before. Many of them are “Glory and Dreams”, “Life Is Like First Seen”, “The Trumpeter Is in Place”, “Ace Force”, “Bing Yu Huo “Wait.
When talking about the market creation of realistic themes this year, Yang Bei believes that the current realistic themes have become richer, the expressions are more real, the characters are more vivid, and they will get closer to the audience.
“Just as many themes of the main theme will be labeled’red’ by the audience, but I think that if the main theme is expressed true enough and close enough to the audience’s needs, it will also be a good-looking’red’ that the audience likes.”
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