Tradition recommends that you wear something new and something old at your wedding. And Tiffany seems to have embraced this indication with its latest launch: a classic engagement ring, named after the founder of the house, Charles, but designed for men. “The Charles Tiffany Setting” is the name of the first men’s engagement ring with a solitaire diamond of important caliber. The rings in platinum and titanium, with a shape reminiscent of chevalier rings, revisit the classic male model and embellish it with a central solitaire, up to 5 carats, as in classic engagement rings especially of American inspiration, with brilliant or emerald cut . All will be certified, according to the Tiffany traceability and transparency protocol, and the new collection will be available from May.
Tiffany is actually not new to proposals of this type: it was 2015 when she chose to represent two men holding hands sitting on the steps of a New York brownstone in the campaign for the Bridal line rings. And in the stories told in the Engagement rings section of the Tiffany website there is also that of two men, Max and Andres.
Rings for couples, or specifically designed for LGBTIQ couples, have been around for some time, but Tiffany is the first global luxury brand to offer them. A choice that underlines the vision of the brand, which officially joined the LVMH group in January for 15.8 billion dollars, and which aims to interpret and satisfy new types of consumption, such as those linked to genderless, diversity and inclusion, which are values shared among younger customers. Tom Ford launched a line of make up for men already in 2013, Chanel from 2018 proposes the Boy collection, which also includes nail polishes, correctors and eye pencils. Now the road is open in jewelery too: will other brands follow it? (Ch.B.)