The first domestic working mother growth observation reality show “Go to work! Mom”. In the second season, the popular live e-commerce industry is selected as the stage for mothers to return to the workplace. In the program, the audience can not only see the efforts of working mothers to face the new working environment and break through their established personalities.
Link live broadcast with variety show
As a variety show focusing on the field of “working mothers”, the second season of “Go to Work! Mom” has attracted the attention of many women and also won the favor of mother and baby brands. On May 31, the eve of Children’s Day, a quick hand The live broadcast of the theme of “Dream Back to the 1990s QQ Star Loves You”, the anchor of the department, Mr. Yu, started.
In fact, from the “first year of live broadcast delivery” in 2019 to the present, the entire live broadcast delivery industry has undergone many strategic iterations. From the initial traffic as the king to the later content-driven, not only the gameplay is diversified, but also various emerging anchors. It has sprung up like mushrooms after the rain.
The second season of “Going to work! Mom” selected the popular live e-commerce industry as the stage for mothers to return to the workplace. In the program, the audience can not only see working mothers facing the new working environment and breaking through their established personalities The efforts of the company can also feel the operation concept and business model of the current top live broadcast e-commerce companies; and from a commercial point of view, it can also make the implantation scene of the cooperative brand customers more natural, and both inside and outside the program can take this opportunity to carry out the whole process. Live broadcast with goods in all directions, so as to achieve effect conversion while increasing brand exposure.
The second season of “Going to work! Mom” has in-depth cooperation with the leading live broadcast e-commerce company Yaowang Network, focusing on the employment direction of mothers in the current popular live broadcast e-commerce field, based on the real work experience and family life of mothers from the beginning of the job As a situational design, it can naturally arouse the empathy of the target group.
In the first episode of the show, Mr. Yu joined the BOSS group as the chief anchor of Yaowang Network, and interviewed his mother with the senior management of Yaowang. In the subsequent program, Mr. Yu turned into a mentor. While imparting the most professional live broadcast experience to mothers, he led mothers to participate in the real live broadcast of goods, and deeply understood the operation process of the entire live broadcast industry.
Young Master Yu’s live recording screen
Moms get behind the scenes on livestreaming
The immersive display of the live e-commerce industry in the show, in addition to Yu Da Gongzi’s own influence, the participation of familiar faces such as Chen Shasha and Bai Xue in the show also increased the influence of the show’s IP. The second season of “Going to work! Mom” achieved a three-way win-win situation for the brand side, the program side, and the anchor side through the exposure of “really breaking the circle” from the inside to the outside of the program!
Master Yu’s live broadcast room
And as the second season of “Go to Work! Mom” is gradually reaching its climax, the new mothers who experienced the last episode have a strong airborne, and the mothers have also started to complete the work of grouping accounts to incubate. The mothers are gradually starting from the rookie of live e-commerce. Step by step, it has transformed into a delivery expert and a senior operator.
After mothers come home from get off work, they should prepare for the next day’s live broadcast while taking care of their children.
At the end of each program, a mother support group consisting of Ma Li, Tu Lei, Zhu Dan, Fu Seoul, Pang Bo, Xu Yiyang, flying guests Yi Nengjing, Wang Yang, papi Jiang, etc. will choose a mother based on each mother’s performance in the program. A mother who was most impressed by herself put “Xingyao Growth Star” on her badge.
The program, together with the title business, builds a concentric bridge for mothers who are interested in returning to the workplace, and works with partners to help mothers get through social, technical and channel barriers to employment, and provide a convenient and complete entry channel.
In the program, the members of the group helped them select the mother who impressed them the most at the time
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责编：张晓荣 ]