Hyaluronic acid is a polysaccharide produced by the cells of the body. Its name derives from the Greek word “hyalos”, which means “glass” and by extension “transparent”. It is mainly present in the skin and is extremely moisturizing. Furthermore, panthenol is a stable form of vitamin B5 known for its soothing and repairing properties: the L’Orèal group has decided to tell all the ingredients contained in the products of its brands on a site (https://dentro-i-nostri-prodotti.loreal.it the Italian version).
Green science
“Inside our products” is available in 8 languages and in 45 countries and was created with the aim of reassuring consumers and public opinion according to the group’s vision on the future of beauty which is based on three pillars: transforming the business of research and innovation by adopting an approach based on green science, more and more transparency to allow consumers to make responsible choices, continuous improvement of safety for people and the environment, as explained by Nicolas Hieronimus, deputy chief executive officer of L’Oréal: “Thanks to green science we are writing a new chapter in L’Oréal research. Our ambition is to be able to offer, by 2030, increasingly effective and safe cosmetic products that respect the environment ».
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And he adds: «We have always selected quality ingredients to meet the most stringent standards. In light of the growing importance that we all attach to the beauty and personal hygiene products we use, it becomes more important than ever to communicate and show this approach ».
The key principles of safety, quality, effectiveness and transparency «are applied to all our brands – continues the CEO -. In a context of growing expectations and an ever-increasing number of questions from consumers and the public opinion about the composition of our products, we are committed to providing answers to any question ».
On the site – constantly updated – there are currently 42 ingredient sheets, 13 articles and 17 in-depth videos and a thousand glossary items to tell what cosmetics contain, in particular the substances most questioned by consumers, such as parabens, sulphates, silicones, phenoxyethanol, talcum powder and sunscreens. Each ingredient is examined in detail and documented, with the indication of: definition, origin, usefulness, questions, data and commitments.