Home » Trick or treat if you don’t love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection? _TOM Information

Trick or treat if you don’t love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection? _TOM Information

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Trick or treat if you don’t love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection? _TOM Information

Recently, color expert INTO YOU teamed up with Disney’s popular IP Pixar Strawberry Bear to set off a wave of “cute” power! One is the super-good “rua” strawberry-flavored doll from Toy Story’s furry villain who took the trend by storm! The other is a market darling who goes out of the circle with color and opens up a new track for lip makeup. In this summer, let the INTO YOU Pixar Strawberry Bear series bring you a fun time with super cute power.

INTO YOU Pixar Strawberry Bear Collection

Trick or treat if you don’t love me, the new make-up is cute and funny

When the color expert meets the fantasy Disney, a wonderful journey is ready to go!This time, INTO YOU and Disney launched theINTO YOU Pixar StrawberryBear series, with the declaration of “trick or treat if you don’t love me”, conquer your heart with unique color charm and soft and compliant new texture.

Are you ready for the “moe” force? In addition to INTO YOU’s most popular lip balm products, the INTO YOU Pixar Strawberry Bear series also launched a new textured single-color blush and four-color eyeshadow palette to meet the makeup needs of different groups of people. Whether you want to be a charming “coquette bear” or a “dominant bear” that will explode the audience, you can choose your favorite makeup items here!


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?

INTO YOU Pixar Strawberry Bear Collection

Color experts join hands with Pixar’s Strawberry Bear IP to keep childlike innocence with beauty

As the main force of brand consumption, Generation Z has a place on the stage of today’s era. Growing up under the background of the new era, they remain innocent and childlike, and face the world with a positive, interesting and optimistic attitude. They are confident, willing to innovate, and highly receptive to new things. The INTO YOU Pixar Strawberry Bear series perfectly captures the interest orientation of Generation Z. From the overall product design to the selection and naming of color numbers, it all reveals a cute and interesting meaning to the outside world.

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Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?

INTO YOU Pixar Strawberry Bear Collection

In addition, INTO YOU also echoes the soft and glutinous image of Strawberry Bear in terms of texture. For example, INTO YOU Xinmu and You Berry Flying Color Fog Eyeshadow Palette adopts a soft and waxy refraction soft-focus cotton velvet texture. It is as comfortable and comfortable as stroking the strawberry bear’s fluff, and the makeup after use is under the light source. Provides a natural soft focus. The light velvet powder cream of this series of monochrome blushes also presents a smooth and soft makeup effect. The upper face has a natural fluffy powder-like effect, which is gentle and beautiful without losing innocence and cuteness.


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?

INTO YOU Pixar Strawberry Bear Collection

It is not difficult to see that the color expert INTO YOU has played a new trick in beauty this time. With the mission of “activating every kind of beauty”, INTO YOU is constantly committed to bringing high-quality and innovative beauty products to every consumer. Insight into people’s inner potential character and vision.

This time, INTO YOU has teamed up with Disney to accompany the IP image that is loved by users with a more vivid and practical image. So that consumers can always be in a childlike world, and meet love and beauty anytime, anywhere.


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?

INTO YOU Pixar Strawberry Bear Collection

Deep link to consumers and cleverly tell brand stories

Compared with previous consumers, Gen Z consumers pay more attention to the emotional value that products can bring, and whether they can be emotionally linked with products during use. Taking INTO YOU as an example, after the rise of the lip balm product mainly promoted by INTO YOU, many girls fell in love with this new product that does not dry out and presents a matte and matte finish. Through the product itself, more consumers see the hope and strength behind it that girls can be loyal to and love themselves. The brand’s persistence in being loyal to women and speaking for women is the concept of the brand’s development to this day.

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With the increased value that emotion imparts to a brand, ordinary homogeneous products are no longer attractive to the current generation Z. If you want to continue to tell a good brand story, the brand needs to start from the subtleties and have deep links with consumers.

After understanding the needs of consumers, INTO YOU found the strawberry bear IP with its own emotional attributes. This is an IP image that allows the Gen Z group to have a collective memory. It can evoke the childlike innocence of Gen Z, and it can also resonate widely through character stories. The ingenious combination of INTO YOU and Strawberry Bear has produced a subtle chemical reaction, creating a new medium that can effectively link consumers and brands, virtually establishing a deeper connection between brands and consumers.


Trick or treat if you don't love me! Are you ready for the INTO YOU Pixar Strawberry Bear Collection?

INTO YOU Pixar Strawberry Bear Collection

“It” is an easy-to-use makeup carefully created by INTO YOU, and it is also a cute item that activates the innocence of children! This summer, INTO YOU teamed up with Disney to create a “cute” trend with the soft and cute INTO YOU Pixar Strawberry Bear series! In the future, INTO YOU will also continue to give full play to the advantages of color experts, based on the needs of consumers and market development, while ensuring quality, continue to explore beautiful and innovative products, and bring more beautiful, easy-to-use and fun products to more many consumers.


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