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Turin, innovating communication by telling hate. Orally

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It is called Telodicoavoce and is a project of the Turin-based company Estro Comunicazione, developed by a group of people with experience in the field of writing, radio, music and digital marketing who are professionally dedicated to the world of audio.

“We like to hunt for stories to hear or tell, using the podcast. Thanks to this new communication system, we transform stories into original narrative audio content ». To do this, Telodicoavoce has chosen a highly topical issue: hatred that is overturned every day on the net. Hate speeches, speeches that incite hatred, a real digital scourge that is becoming a social emergency. The first production is a series of podcasts called Furore, in homage to Steinbeck’s novel and his story of America in difficulty during the Great Depression of the 1930s.

The authors see a parallel between that crisis and the one that is going through the world today: a misalignment that arises in the economy and then infects the rest of society, and which today is disseminated and multiplied thanks to the internet and social networks. The series is produced for the Onlus Hate Trackers of CIFA Onlus with the media partnership of Spreaker, the first platform in Italy that allows you to create, distribute and earn with podcasts. Because the network, according to Telodicoavoce, works the same way even with positive messages. Telodicoavoce has been online since yesterday: www.telodicoavoce.it. –

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