Speaking of this year’s most popular and funny language program, it is undoubtedly the head comedy label reality show “De Yun Dou Laugh Club” specially sponsored by the well-known kitchen appliance brand Vantage and exclusively produced by Tencent Video.
On the evening of October 23, the tenth issue of the second season of “De Yun Dou Xiao She” was broadcast. In the end, the Meng Hetang team successfully won the championship, and Meng Hetang, Luan Yunping, Cao Heyang, and Zhou Jiuliang were elected as Gangsan Boys. The second season of “De Yun Dou Laughter Club” ended perfectly with laughter and dissatisfaction.
Unlockcrosstalknew skillVantage is strongBoost“Deyun Men’s Team”
From the beginning of the broadcast on August 20 to the end, director Yan Min’s own “extreme challenge” attribute and the advantages of multi-person crosstalk actors have made the second season of “De Yun Dou Laugh Club” continue to be hot. The innovative and upgraded program format and hilarious program effects have won unanimous praise from the audience.
According to the data, the second season of “Deyun Douxiaoshe” has been on the Guduo Popularity Ranking for three consecutive weeks, the hottest list of all Tencent Video Variety Shows, and has been ranked No. 1 on the Tencent Video Variety Shows list for four consecutive weeks, and the programs have been played cumulatively. The volume is nearly 2 billion, the number of Weibo topic readings reaches 7.6 billion, and the discussion exceeds 10 million.
On the closing day, the show ranked firmly in the top three of all variety show rankings. Topics such as #德云团丛收官斗笑三天# appeared on Weibo’s hot search. After more than two months of broadcasting, the audience continued to show strong interest and enthusiasm for discussion in the content of the program.
Whether it’s the first issue of “The Big Cake Rolling Everything”, the third issue of “Movies” known as “The God of Variety in the History of Variety”, the eighth issue of “The Battle for Talents in Yunguo”, or the finale of Guo Degang and Yu Qian In the closing battle of the performance, these cross talkers laughed and scolded and made their own essays. As a special sponsor, Vantage has always accompanied Deyun Douxiao men’s team in games, creation and performance, witnessing every wonderful moment.
Detonate the youth circleExpand the volume of brand marketing
In the second season of “De Yun Dou Laugh Society”, the figure of Vantage is always indispensable. With the popularity of the program, whether it is the slogan of “seriously live your own way” or the series of kitchen appliances by Vantage, they are deeply rooted in the hearts of the people and left a deep impression on the audience.
In addition to the traditional implantation methods such as program advertisements, oral broadcasting, and props revealing, Vantage also “circled fans” of the talented actors of Deyun Society. Through the real interaction between celebrity guests and brands and products, they lived in the daily kitchen. The use of products in the scene naturally conveys brand information, while amplifying the implantation effect, it creates a benign spark with the program.
It is worth mentioning that Vantage also joined hands with the member of the Deyun Society, Qin Xiaoxian, the “Crosstalk Popularity King”, to officially announce him as the Vantage Happy Officer and penetrate into the young circle.
Vantage initiated the collection of #逗笑秦霄贤# to solicit 830 million topic readings and 121,000 discussions; at the same time, Qin Xiaoxian also appeared in the Vantage Gathering Day live broadcast room as a product experience officer, and the interesting interaction with the audience attracted 51.77. It was watched by 10,000 people and liked by 3.5 million people. While playing a star effect, it also increased users’ awareness and desire to purchase Vantage products, setting a new benchmark for live kitchen appliances.
Strong combination of two-way empowerment
With the rise of Generation Z as the main consumer group today, the collaboration between Vantage and the second season of “De Yun Dou Laugh Society” can be said to be a two-way empowerment that coincides with each other.
In the second season of “De Yun Dou Laughter Club”, more than 50% of the audience is under 30 years old. As a younger show with the characteristics of traditional national trend, role model, humanistic care, etc., it can reach a wider range Of young circles. As a “fashion pioneer” in the kitchen appliance industry, Vantage is young and fashionable as its strongest brand genes. According to the latest Baidu index crowd portrait, the age range of people who follow Vantage is 20 to 39 years old, accounting for over 80%. .
Therefore, Vantage chose to cooperate in the second season of “De Yun Dou Laugh Club” whose program content matched the brand tone, which played an important role in enhancing the public’s impression of its young and fashionable brand. In just 10 episodes of the program , To maximize the brand-breaking effect and stimulate more far-reaching communication value.
The chemical reaction between young comedy variety shows and brand marketing not only once again allowed the “fashion pioneer” Vantage to get out of the circle, but also realized direct interaction with young consumers. In youth marketing, how can we do better, I believe that Vantage has set a model.
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