Guizhou Net News(An Qingsong, our reporter) High art is coming to life through Douyin. Recently, 8 art institutions, including the National Art Museum of China and Mumu Art Museum, and Douyin jointly launched the “DOU Look at the Exhibition” theme event, which will involve exhibits on Dunhuang, Leonardo da Vinci, Raphael, Ehrlich and other themes. The online exhibition is carried out with Douyin’s short videos, special effects and live broadcasts, which facilitates public viewing of the exhibition and enriches the connotation of the exhibition.
It is understood that “DOU Come to the Exhibition” is the latest action of Douyin’s three-year art popularization project “DOU Art Project”. At this year’s Art Creators Conference, Douyin announced that it will strengthen cooperation with professional art institutions to jointly explore multiple art practices such as exhibition digitization.
With the help of “DOU to see the exhibition”, art lovers who visit the exhibition offline can learn about the creative story behind the specific exhibits and experience the dynamic effects other than static exhibits through Douyin, so as to obtain a fuller viewing experience; they cannot go to the exhibition site. Art enthusiasts can also search for the exhibition name on Douyin, “crossing” time and space constraints, and viewing the exhibition “close up”.
Take “Meeting Raphael: From Renaissance to Neoclassical Master Collection Exhibition” as an example. During the offline exhibition, the audience can scan the QR code under the exhibit with Douyin to watch the explanation video shared by the creator of Douyin , Including creative background, painter’s life, color skills and other fields of knowledge. When viewing the exhibition online, users can experience three forms of viewing: search topics#Meet Rafael, watch exhibition-related videos; search the filter “Raphael Little Angel”, co-produced with it, and it has been used by 94,000 people so far. Use this filter; search for the “Meet Raphael” tool template in the cut screen, edit the Renaissance style video, and use modern content to achieve interaction with classic works.
At present, the topic exhibition videos of “Meeting Raphael”, “Meeting Dunhuang” and “Meeting Da Vinci” on Douyin have attracted a total of nearly 300 million users to watch.
The picture shows the Douyin topic#Meet Rafael
Why do you want to make the exhibition online? I met the relevant person in charge of the museum and said that in the past, the public had to walk into the museum to get close to the classic works, feel the history and charm behind them, and complete the aesthetic improvement. Now, through Douyin, the public has completed the cultivation of aesthetics directly by watching and interacting. At the same time, these works of art are also “passed on from screen to screen”, which inspires more people’s interest in offline art exhibitions, and art and the public are also connected. Get closer.
The picture shows the creator of Douyin @吕宸 visiting the exhibition and sharing the life of Raphael
The “DOU Art Project” was launched in August 2019 to help popularize art and popular aesthetic education. Previously, there were more than 30 arts such as the Central Academy of Fine Arts, the Chinese Opera Society, the Beijing Film Academy, the National Centre for the Performing Arts, and the National Art Museum of China. Institutions join the program.
Data shows that as of the end of 2020, the cumulative playback volume of Douyin art short videos has exceeded 2.1 trillion. This is equivalent to 149,000 times the number of people visiting the Louvre online (14.1 million people) in 2019, and 300,000 times the number of people visiting the Metropolitan Museum of Art in New York (7 million people) online. With the help of Douyin, the trend of the public to share art, appreciate art, and approach art has taken shape.Return to Sohu to see more
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