R&B Superstar Usher Teams Up With Apple Music For Exclusive Super Bowl Halftime Show Preview
In anticipation of Super Bowl LVIII, Usher has given fans a taste of what to expect during his halftime performance with an exclusive 7-minute short film, sponsored by Apple Music. The film is a clever parody of the famous movie The Hangover and features fellow rappers Ludacris, Lil Jon, and Taraji P. Henson as they embark on a wild journey through Las Vegas in search of Usher.
The short film starts with a surprise call from Apple CEO Tim Cook alerting the trio of artists about Usher’s mysterious disappearance. What follows is a frantic attempt to track down the R&B singer ahead of his Super Bowl performance in the heart of Sin City. Throughout their journey, they encounter various celebrities, including musician Anderson Paak, Colombian reggaeton singer J Balvin, and actor Wesley Snipes.
The film also suggests the possibility that Usher will be joined by Jon, Luda, and Taraji during his upcoming halftime performance and intends to include his impressive roller skating skills in his musical set, adding an element of surprise to the highly anticipated show.
The short film concludes with the trio of rappers discovering a clue through a photo on Taraji’s cell phone and finding Usher performing his song “Burn” in a water fountain in front of a group of fans celebrating a bachelorette party. Usher was seen dancing under the fountain while holding a rose and wearing a sleek black leather outfit. The artists then joined in and discussed the magnitude of their upcoming show, “We have a bigger show to do in front of millions of people,” exclaimed Ludacris.
The film was produced in partnership with Apple Music to showcase the exclusive experience before Usher’s performance at the Super Bowl LVIII Halftime Show. Fans now have access to Usher’s complete discography on Spatial Audio, exclusive playlists, and an in-depth look at his three-decade-long career as part of this collaboration.
As part of the exclusive content, fans can also enjoy Usher’s complete discography on Spatial Audio, curated playlists, and dedicated programming on Apple Music Radio. The streaming music service will feature exclusive programming in a four-day takeover starting February 8, including live streams and radio specials capturing the pre-show excitement of the famed singer.
Additionally, Usher is set to release his ninth album, “Coming Home,” on February 9 and has announced a promotional tour for August, 2024, marking a promising year ahead for the R&B icon at 45 years old. With this collaboration and the upcoming album release, Usher’s reign as the king of R&B is set to continue into a new phase of his prosperous career.