ROMA – The need to spend moments of serenity in full autonomy and total freedom grows more and more. The “cure” of this increasingly widespread phenomenon is called “Campertherapy” and consists in taking a holiday aboard campers and caravans and going in search of the many wonderful places that populate the beautiful country, perhaps avoiding the most crowded and noisy places. The theme was at the center of an in-depth study organized by the Salone del Camper with the eloquent title “Campertherapy: emotions and motivations of travel, holidays, weekends in freedom” in which the stimulating factors that led the camper holiday to be the preferred choice for holidays and free time. In short, whether for a long and itinerant holiday, or for a weekend to discover cities and flavors, or just for a sudden hit and run, the right answer is called a camper, a vehicle capable of offering the possibility of allowing yourself some time. as soon as the need is felt.
“The camper is like an Aladdin’s lamp that helps to realize one’s most hidden desires – explained Gloria Oppici, brand manager Salone del Camper Fiere di Parma – A real rebirth therapy, because it offers the possibility of regenerating oneself by giving oneself the same as true free time, to be lived in close contact with nature, dedicating oneself to passions and sports, in intimacy with the dearest people and gratifying oneself with greedy stops in search of the typical widespread products of which Italy is rich “. On the other hand, the survey on trends and choices for summer 2021 carried out by the Salone del Camper interviewing the visitors who attended the event last year speaks for itself: in Italy, in the family, especially at the sea and if possible for two weeks. These are the main aspects that emerged during the study based on the responses of over 5,000 people.
Almost all of the panel, 88%, stated that they will stay in Italy with their camper for the holidays, with 43% of the sample going on vacation with the family, and 40% as a couple. The sea is the preferred destination for 62%, while 25% will choose the mountains, and 8% will dedicate themselves to discovering the cities of art. August, with 55%, tops the list of the preferred period, followed by July with 41%, September 22% and June 20%. In the summer of 2021 the desire to recover energy and relax wins for 62% of the panel, with 55% who will be able to treat themselves to 2 weeks of vacation, 17% a month, and 16% who will be satisfied with a week. For all those who are tempted by the “big step” towards this new way of experiencing mobility in their free time, the appointment not to be missed is at the Parma fair, home of the show, from 11 to 19 September next (tickets for entrance are already available online) where it will be possible to touch all the proposals offered by the booming sector. (mr)
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