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Val di Fiemme, wellness and green philosophy

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If the residents are fine, the tourists will be fine too. It is the golden rule of the mountain. Where “feeling good” means more than anywhere else: enjoying adequate services, having job opportunities that avoid depopulation, having resources and culture equal to the needs of protecting the natural heritage and governing the territory. When these (and other) conditions are fully or partially fulfilled, residents enjoy an adequate quality of life and are more willing to share it with tourists; moreover, this sharing in turn becomes a source of economic resources and the virtuous circle is closed.

Idyllic situations from the dream book of tourism? Not at all. And the case of the Val di Fiemme proves it. Mind you, we leave the rhetoric of “pristine paradises” to others. But it is a fact that the Trentino valley is a good example of that rule: make the residents live well and tourists will also be happy.

Take the Fiemme Bioenergy plant. The district heating of the town of Cavalese and some hamlets is needed and in a typical win-win logic it allows to implement a virtuous circuit with the enhancement of the waste from the numerous sawmills and with the reduction of pollution and emissions. It is certainly not a tourist attraction in itself but it provides an appreciated service to the inhabitants and helps to substantiate the green image of the valley. Result: it can be visited and successfully included in the experiential packages for tourists.

Michele Bertagnolli (C) 2008-2010

Or take the recent and beautiful biolago di Predazzo, with characteristics similar to those of Lake Gargazzone (https://www.lastampa.it/viaggi/italia/2021/08/19/news/vicino-a-merano-una -natural-anti-allergy-pool-in-place-of-chlorine-plant-filters-and-plankton-1.40614012): the municipal administrators explain that it was necessary to give a new destination to a large area of ​​public property, giving life to a space of socializing and recreation a stone’s throw from the center. It is obvious that even the holidaymakers – who pass on the adjacent, very popular cycle path – appreciate. In Predazzo, then, there is a small and well-kept Geological Museum of the Dolomites (https://www.muse.it/it/visita/Muse-sul-Territorio/Pagine/Museo-geologico-delle-Dolomiti-di-Predazzo .aspx), belonging to the same “family” as the MUSE of Trento. The recent layout makes it more than attractive for the typical resident looking for “things to do” during a rainy day but it is clear that his first vocation is teaching for schoolchildren and students of the valley and the province.

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Returning to the green image, here it does not need artifice, given the grandeur of the forest mantle that literally envelops the traveler who looks out over the Val di Fiemme, wherever he comes from. This formidable forests are the characteristic identity of the valley, sanctioned and regulated by the almost millenary Rules of the Magnificent Community; and when they tell you that every new born here opens his eyes and can immediately see the three thousand trees that he finds as a dowry, you understand that behind the sacrosanct tourist image of the “forest of violins”, excursions in search of deer bells, yoga in the clearings and outdoor museums such as RespirArt, there is a strong tradition of governing the territory and the landscape.

The numbers say it and also explain the “Forest stewardship council” (FSC) certifications obtained. La Magnifica manages around 20,000 hectares of which 11,000 are spruce forests. Each year between 45,000 and 50,000 trees are removed from those forests, less than those that grow in the same amount of time. They explain to Cavalese: “With the profits derived from the marketing of timber, the Magnifica Comunità finances social projects, such as the Fiemme hospital, but also develops activities related to the forest, such as the Magnifica di Ziano di Fiemme sawmill which boasts a technological plant. avant-garde “.

In short, an economy that insists on the main local resource without condemning it to exhaustion, this is the attempt of the Val di Fiemme even in the 21st century. But the activities related to the resource-wood alone and the same summer and winter tourism (we are in the Dolomiti Superski) would not be sufficient to generate the well-being required by the styles and standards of living of modern times and this is where the Fiemme (or Fiammazzi?) they have shown intelligence by giving breath to local entrepreneurs who have chosen to stay. At least as settlements, given that the Felicetti pasta factory, the La Sportiva shoe factory, the spa, health and beauty company Starpool and Fiemme Tremila, which produces biocompatible wooden floors, operate on world markets.

All four then decided to make a common front by collaborating with local authorities and with the Apt Val di Fiemme to “position” the valley as a real wellness district. Which has had its dramas and tragedies – from Stava to Cermis, to storm Vaia – and which therefore is not an artificial paradise but simply a place where it seems that you live well and feel good even for a long weekend. It seems not to be cheap. (Info https://www.visitfiemme.it and info on Trentino https://www.visittrentino.info/it).

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