According to the new Automotive Index study dedicated to the most popular cars of 2021, Volkswagen is the most sought-after automotive brand by Italians, BMW holds the primacy of hashtags on Instagram (almost 60 million posts) while Tesla is the best for interaction rate ( 3.5%) and Mercedes the house with the most followers.
The followers of the German manufacturer amount to over 33 million and the numbers mentioned above on the comparethemarket.com site are part of a wider online statistic dedicated to volumes of searches, interactions and followers registered on the internet and on the social platform. The figures of the study are divided into various categories and in the one focused on which manufacturers have best scaled the attention of the network in the last six months, the reference names are Subaru (+ 14.61%), Tesla (+ 14.26%) and Dacia (+ 11.93%).
In the ranking of the favorite brands of the nations of the world, Toyota dominates by gap with 46 countries and the house of Elon Musk (41) ahead of Mercedes (16), Bmw (13), Hyundai (13) and Honda (9) followed by Chevrolet and Volkswagen both at an altitude of 5. Put on the map, the physical geography of numerical preferences sees Tesla occupy all of North America and half of Europe (Germany and the UK included), the Stuttgart company is predominant in North Africa, Hyundai in Russia and Asia Central while pro-Toyota nations are equally distributed across the globe.
Returning to the mentions on Instagram, the top models are Ford Mustang (14 million) followed by Bmw M3 (6.2 million) Toyota Supra, Jeep Wrangler and Range Rover which, net of the abundant 4 million mentions, has outdone the other models by number. total research (21.850.00). In the total followers chapter, the podium is completed by BMW and Lamborghini (both above 30 million). while compared to the “just” 8.5 million followers, the Californian manufacturer is firmly in command of the number of searches carried out by users (more than 67 million) in the period January – June 2021. A figure that reaffirms Tesla’s excessive power, in arouse curiosity and incessant debate among Internet users.
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