From the workouts and diets of Jane Fonda who, with her fluorescent leg warmers, gave advice on how to stay toned and in shape, the concept of well-being on the road has come a long way. Today, the consumers’ point of view on the subject is much more sophisticated and broad – well-being no longer means just fitness and healthy nutrition, but also being psychologically well and looking healthy – and the means and services available are also much more numerous.
McKinsey has dedicated a study to the topic entitled “Feeling good: The future of the $ 1.5 trillion wellness market” which analyzes the sector of well-being in the world, a global market that the company estimates to be worth more than 1.5 trillion dollars, with a 5-10% annual growth. An important business opportunity for companies.
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The question
The study highlights the growing interest of consumers in wellness-related issues, with 42% of respondents considering it a top priority. Among the segments that are of most interest there are health-related products and services (medicine, supplements, consumer medical devices and personal health trackers) e products and services related to better physical fitness: To meet the demand for fitness during the pandemic, creative offers such as Peloton, Mirror and Tonal have been introduced to enjoy directly at home and which have experienced unprecedented growth in the last year.
And again, thepay attention to nutrition remains critical: More than a third of consumers worldwide report planning to increase spending on nutrition apps, diet plans, fruit juices, and subscription catering services in the next year. As well as care for look betterThese are mainly wellness-oriented clothing (athleisure) and beauty products (such as skin care and collagen supplements). Numerous service-oriented offerings have emerged recently in this area for non-surgical aesthetic procedures, such as microneedling, lasers and oxygen jets.
The sleep quality: App-enabled trackers and other products to improve sleep have been added to traditional specific drugs such as melatonin. Half of consumers worldwide have reported a desire for more products and services to meet this need, and it’s no wonder given the stresses the pandemic has unleashed. In sixth place there are products and services dedicated to greater self-awareness: apps focused on meditation, such as Headspace and Calm, and offers oriented to relaxation such as Travaasa and Soothe also because during the Covid crisis, reports of mental distress increased globally.