Now is an era in which everyone can broadcast live, and everything can be delivered. Nowadays, live streaming has become a new type of sales method, which is occupying people’s daily life a little bit.
There is no popularity in live streaming, and it is really difficult to get popular. So, if the new-entry anchor wants to use the live broadcast method to bring the goods, how can the popularity of his live broadcast room increase rapidly?
1. Propaganda of live broadcast
In the early stage of the live broadcast, we can record short videos for value output.
Before the official start of the broadcast, we first attract users’ attention through short video works, so that more friends can get to know you, and when you push yourself to the front of the stage, the number of fans will naturally increase. Video sharing life, sharing health knowledge, etc., the content of the short video should be consistent with the general direction of the future live broadcast, and do a good job of vertical drainage.
2. Create a live broadcast atmosphere
The atmosphere of the live broadcast room is very important for the live broadcast.
The atmosphere of the live broadcast room mainly refers to two aspects, one is the background setting of the live broadcast room, and the other is the live broadcast live atmosphere. The editor of the background settings of the live broadcast room will not be introduced in detail here. I mainly talk to you about the live broadcast live atmosphere. For users, they choose to enter your live broadcast room to watch the live broadcast. It is mainly affected by the live broadcast atmosphere. We want the live broadcast room atmosphere. To be active, you can set up some welfare links during the live broadcast, such as drawing three lucky prizes in the comments, grabbing red envelopes, time-limited spikes, etc. If you have watched the live broadcasts of Wei Ya and Li Jiaqi, you will find that they are in the process of live broadcasting. There are many lucky draws. For example, Wei Ya, at the beginning of each live broadcast, she will say such an opening sentence: Not much to say, let’s draw a lottery first.
More importantly, her prizes are cost-effective, the unit price is not less than one hundred yuan, and the products are popular. For example, YSL lipsticks, Huawei mobile phones, and even Hermes bags.
The purpose of this is to provide a consumer atmosphere in the live broadcast room and attract more users to come in.
Now is an era in which everyone can broadcast live, and everything can be delivered. Nowadays, live streaming has become a new type of sales method, which is occupying people’s daily life a little bit.
There is no popularity in live streaming, and it is really difficult to get popular. So, if the new-entry anchor wants to use the live broadcast method to bring the goods, how can the popularity of his live broadcast room increase rapidly?
1. Propaganda of live broadcast
In the early stage of the live broadcast, we can record short videos for value output.
Before the official start of the broadcast, we first attract users’ attention through short video works, so that more friends can get to know you, and when you push yourself to the front of the stage, the number of fans will naturally increase. Video sharing life, sharing health knowledge, etc., the content of the short video should be consistent with the general direction of the future live broadcast, and do a good job of vertical drainage.
2. Create a live broadcast atmosphere
The atmosphere of the live broadcast room is very important for the live broadcast.
The atmosphere of the live broadcast room mainly refers to two aspects, one is the background setting of the live broadcast room, and the other is the live broadcast live atmosphere. The editor of the background settings of the live broadcast room will not be introduced in detail here. I mainly talk to you about the live broadcast live atmosphere. For users, they choose to enter your live broadcast room to watch the live broadcast. It is mainly affected by the live broadcast atmosphere. We want the live broadcast room atmosphere. To be active, you can set up some welfare links during the live broadcast, such as drawing three lucky prizes in the comments, grabbing red envelopes, time-limited spikes, etc. If you have watched the live broadcasts of Wei Ya and Li Jiaqi, you will find that they are in the process of live broadcasting. There are many lucky draws. For example, Wei Ya, at the beginning of each live broadcast, she will say such an opening sentence: Not much to say, let’s draw a lottery first.
More importantly, her prizes are cost-effective, the unit price is not less than one hundred yuan, and the products are popular. For example, YSL lipsticks, Huawei mobile phones, and even Hermes bags.
The purpose of this is to provide a consumer atmosphere in the live broadcast room and attract more users to come in.
Return to Sohu to see more
Editor:
Disclaimer: The opinions of this article only represent the author himself. Sohu is an information publishing platform. Sohu only provides information storage space services.
.