Home » When the stage theater bookstore resumes work – China Daily

When the stage theater bookstore resumes work – China Daily

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Original title: When the stage theater bookstore resumes work

On June 5, Beijing issued a further zoning and grading dynamic implementation of the city’s social prevention and control measures, proposing that various libraries, museums, cinemas, art galleries, cultural centers, sports and fitness, performances and entertainment, Internet access services and other places should be limited by 75%. flow open. June 6 is the first day that cultural and entertainment venues will be opened at a 75% limit. Are Beijing’s literary and art industries and cultural venues ready?

Observed

Cinema: Balancing film sources and popularity is the key

On June 6th, a new week started, and more and more movie theaters in Beijing also pressed the “restart button”. Movie theaters have a special meaning for today’s people, as if with its company, their dreams will not fade away. It will be desolate, so when Beijing’s cinemas opened their dusty doors again on May 29, fans saw Huanyu returning to the earth. However, the sense of ritual in the cinema has not yet overcome the reality of “skinny”. In an interview with a reporter from Beijing Youth Daily, a cinema manager in Beijing said that the highest occupancy rate since the resumption of work in the cinema was only 3.4%. Perhaps, the inflection point is not coming so soon, and prosperity is not far away.

132 theaters in Beijing have opened for business

According to Beijing’s “Dynamic Adjustment of the City’s Social Prevention and Control Measures by Division and Classification”, on May 29, some theaters in Beijing resumed work on May 29, about a month after the suspension of business. In the past few days, the operating rate of Beijing cinemas has gradually increased. On May 29, the three theaters in Daxing resumed work, and reported a box office receipt of 42,400 yuan on the same day, with a total of 115 performances and 788 moviegoers; and on the Dragon Boat Festival holiday, with the blessing of the small long holiday, on June 4, Beijing The number of theaters that have resumed work has reached 93, with an operating rate of 37.5% and a box office of 952,000; with the arrival of a new week, on June 6, lighthouse data shows that 132 theaters in Beijing have opened for business, including 46 in Chaoyang District and 46 in Haidian District. 15, 11 each in Fangshan District and Daxing District.

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Beijing’s film market has a great impact on the industry. Many important film production, marketing, and publicity companies gather in Beijing. It can be said to be an important place in the film industry. The pace of Beijing’s opening up will bring about a rapid restoration of the film market. As the two major ticket warehouses in Beijing and Shanghai have resumed work successively in recent days, cinemas across the country are gradually recovering. Maoyan data shows that as of June 5, the number of operating theaters nationwide has exceeded 9,000 for 5 consecutive days. Among them, the total number of operating theaters nationwide on June 5 was 9,453, a decrease of 212 compared with the previous day. The operating rate of theaters was 78.13%. 41.133 million.

Cinema manager waiting for the moment

Although the theater managers are happy about the resumption of work in Beijing theaters, they are not too “excited”. A theater manager said that since 2020, the theaters have gone through several repetitions of the epidemic and have become accustomed to the special operation mode in special times. , and then hope that as the national resumption rate reaches 80%, the film party is willing to release new films to theaters to further activate the popularity.

For most of the Beijing cinemas that have not yet opened, a reporter from Beiqing Daily learned that the theaters are waiting for a suitable “time to enter”. A theater manager told the reporter of Beiqing Daily: “Although the film market is picking up, it is still a little bit. It’s cold, and the Dragon Boat Festival schedule has only 178 million box office results, which is a new low in the past ten years (except for the nationwide closure of cinemas in 2020), so we may have to wait until June 10 when the blockbuster is released, which will be more secure.” Liu Hui, the manager of the Housha LUXE store in Beijing ACE Cinema, told the Beiqing Daily reporter that the theater is “on the ropes” and has made all preparations. This kind of work comes naturally.”

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Cinema managers are also full of expectations for the upcoming summer season. A cinema manager told the Beiqing Daily reporter: “The ‘Beijing speed’ of cinema’s resumption is still very fast, and the upper limit of the occupancy rate has been raised to 75%. , and there is no 50% transition buffer, from the perspective of the screening terminal, this will make a good preparation for the future box office production.”

Popularity, film sources and channels need to be coordinated

There is still a long way to go for cinemas in Beijing to fully recover their popularity. The person in charge of the cinema chain believes that each cinema needs to “summon” the former fans and member groups back to the cinema as soon as possible. With the audience, the cinema will be alive. , in order to bring confidence to the upstream of the film industry, such as producers and distributors, “This is a chain-like transmission response, complementing each other and cooperating with each other.” Secondly, the person in charge of the theater chain believes that what the film party needs is the screening. Channels, while theaters need a wealth of film sources. How to coordinate the two demands is a key issue that needs to be solved during the recovery period of theaters.

Judging from the current summer schedule, the supply of film sources is also increasing, which is in sharp contrast to the previous Qingming and May 1st withdrawals. Lighthouse data shows that there are currently 27 films scheduled for release. In June and July, including the much-watched Hollywood blockbuster “Jurassic World 3″ (June 10), the film “The New Order” starring Zhang Jiahui, Ethan Ethan, and Wang Dalu (July 8), and Chen Sicheng served as the screenwriter and director, and the fantasy and comedy “Mozart in Outer Space” (July 15) starring Huang Bo and Rong Zishan. And some new films that have been withdrawn before may also be released in the summer, which will undoubtedly make the market recover quickly. Perhaps, the most difficult trough has passed.

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Text / reporter Xiao Yang

[Editor in charge: Xu Ziming]

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