For many “show fans”, April 6 may be an extraordinary day. On this day, from early in the morning, you can see “show fans”‘s “flowers nostalgia” for idol development talent shows. In the hot search list on Weibo, the topic #Today is the fourth anniversary of NINEPERCENT’s debut##Youth has you the third anniversary of the first season finale# and so on followed, all seem to remind netizens that when the time goes back 4 years ago, then In one year, he created a “prosperous age” that belongs to the development of talent show variety shows. When hundreds of youthful trainees shouted “Pick Me” in front of the camera with bright smiles, it was not only the fans who were crazy, but also brought overwhelming topics and enthusiasm.
Compared with the liveliness of previous years, the variety shows in the Q1 season of 2022 will be too “quiet” without the existence of talent-based drafts. If in previous years, this was the time when the fans were the most “hot”, they would be busy “playing” to make data, and even more to send “brothers” to make their debut in a group. However, with the exposure of the “milk pouring incident”, it was also announced that such programs were completely “cool”. On September 2, 2021, the State Administration of Radio and Television issued a notice stating that it firmly opposes the theory of flow only, and that radio and television institutions and online audio-visual platforms are not allowed to broadcast idol-cultivation programs. In addition, at the National Radio and Television Work Conference held in January 2022, the Beijing Municipal Radio and Television Bureau completely stopped the idol-cultivation-type online comprehensive.
In the first year without the idol draft, looking back at the variety shows in the Q1 season of 2022, although it is difficult to follow the popular models, the popularity has declined. But in terms of program types, we can see the attempts of major platforms to “seek change and innovation”. Small incisions under the topic of the general election, subject areas that are continuously subdivided vertically, and increasingly niche cultural circles… Judging from the launch of the Q1 season program, although there is no variety show yet to start the “explosive style” in 2022 The first shot, but the major platforms are already thinking about new ways out.
“Boil it!” officially launched on January 1st “Ice and Snow”, Zhejiang Satellite TV’s “Ice and Snow is Burning” on January 7th, and “Follow the Champion to Ski” broadcast on January 12th; “Super Fun Skiing Conference” will meet the audience on January 14th. In addition, there are “Friends in the Snow” and “Ice and Snow Dream Team”… In January 2022, the variety show market will first usher in the “big explosion” of ice and snow variety shows. With the approaching of the 2022 Beijing Winter Olympics, various TV and video platforms have unanimously classified the ice and snow variety show as the key project of the new variety show in the new year, hoping to take advantage of the “Dongfeng” of the Beijing Winter Olympics to start the first variety show in 2022 gun.
Stills of “Ice and Snow Are Burning”
For a long time, the “sports + variety show” model is not uncommon in the variety show market, such as “This! “Slam Dunk” and “Supernova Games” are all works with good traffic in this field. It is worth noting that there are not many well-known works in this field. Therefore, when the subject matter is put into the more niche ice and snow sports, it means that the program team needs to make the program have the key point of “breaking the circle”.
But judging from the ice and snow variety shows that will be broadcast in 2022, from the selection of guests to the presentation mode of the program, almost all are similar. Let’s talk about the guest lineup first, most of them use the combination of “popular stars + professional athletes” in order to achieve a combination of professionalism and fun. In terms of content, the program focuses on popular science Winter Olympics ice and snow events, hoping to open up the public’s awareness of such sports, but as a variety show, it is necessary to choose between fun and professionalism, which also means that it is impossible to dig deep into ice and snow sports. After several programs, they all have the same configuration, which inevitably makes the audience feel aesthetic fatigue.
Themes are subdivided and the workplace is subdivided, and the love variety show track is busy
With the closing of the Beijing Winter Olympics, the ice and snow variety shows on major platforms have also come to an end. But at the same time, workplace and romance variety shows have begun to enter a period of competition. Many variety shows of the same type have announced their schedules one after another. These two variety shows are crowded and busy.
Stills of “We Beginning in the Workplace”
Entering the spring of 2022, the theme of workplace variety shows has gradually begun to exert its strength. Aside from “Exciting Offer 3” and “Our Hot Life”, which aired last year, the workplace variety shows aired in the Q1 season include “We Are New to the Workplace”, “Invincible Blue”, etc., although the recorded industry fields are different. , but in terms of type, most workplace variety shows can be divided into two categories. One is that stars enter special industries for experience and training, and the other is to record the growth of amateur practitioners from “workplace rookies” to qualified practitioners in their industry. Process.
Firefighting, forensics, doctors, rural teachers, pilots… From the fields that workplace variety shows focus on, they still choose careers with a sense of mission. For example, in “Our Hot Life”, the program paid tribute to the industry elites who stood firm for the city, showing positive energy.
In the increasingly competitive variety show field, there are naturally love shows. “Half-familiar Lovers”, “Spring Days,” “I Have Never Been in Love”… In the first quarter of 2022, love variety shows can be said to have become “a battleground for military strategists” on major platforms. Although they are all romantic variety shows, if you look closely, you can still find the innovation.
Stills of “Spring Days Are Delayed Again”
At the end of 2021, the reality show variety show “Goodbye Lover” focusing on the topic of divorce has gained a high reputation, and it has also awakened the market. The theme of emotional programs can not be limited to “sweet sugar”. Afterwards, Xiaohong published “Half-familiar Lovers”, focusing on the love of a group of young men and women over the age of 30; “Spring Days to Go Again” directly selected single men and women with the pain of failed marriages to start a journey . At this point, Lian Zong has not only become obsessed with “making CP”, the topics that can be discussed are more in-depth, and the “pattern” has become more open.
It is undeniable that the continuous subdivision of the variety show field will inevitably bring about stratification of audiences and tend to be stratified, making the road to explosions more and more difficult. You can take a glance at the list of variety shows to be broadcast. The recording of “Sister Riding the Wind and Waves 3” is aggressive and has been on the hot search list many times; …Perhaps in the Q2 season, variety shows can usher in a small outbreak.Return to Sohu, see more