Reprinted from: Sewer Boy
Original title: Why can the Vietnamese version of “Harper’s Bazaar” invite the international queen Christina Aguilera?
Recently, American actress Christina Aguilera (Christina Aguilera) appeared on the cover of the July issue of the Vietnamese version of Harper’s Bazaar, and the Vietnamese version of Harper’s Bazaar was once again invited to the international queen.
And why does the Vietnamese version of Harper’s Bazaar always have such good resources? This is actually because the office of the Vietnamese version of Harper’s Bazaar is in the United States, and the blockbusters are mainly shot in the United States, China and other places, and the creativity and guidance are also handed over to photographers from all over the world.
The reason why this magazine can invite so many international stars is because large brokerage companies deal with the media all the year round. During the New Year and festivals, they should give the media some benefits, send gifts or exclusive news, and then during the promotion period, the brokerage company hopes to give Stars have a little material and publicity channels, just say hello to the media, send a red envelope or something, hoping to cooperate.
Then many agents will call and ask the local Harper’s Bazaar: “Can our artist be on the cover of your magazine? A new album/movie is coming out recently, and I think we can work together to achieve a win-win situation.”
The person in charge of “Bazaar” will say: “Of course, we are all familiar with each other. How can I refuse to ask me, but the US version/French version/China version of the business is currently full. Now, we have sold most of the covers to the brand side, and it is not easy to explain the plan to the group. How about you consider the cover of the Vietnamese version? The Vietnamese version is also a star-studded version. It is an officially authorized version, and it is also considered an international publication. Vietnam has a population of more than 100 million, and it has a lot of exposure, which is very good!”
In the end, the Vietnamese version of Harper’s Bazaar was successfully released, with the highest record being the cover of eight models and eight foreign stars launched in one month.
