Reprinted from: YOHO Trends
Original title: Why did the “Treasure National Tide” with the upper body of TS, the king of goods, win the favor of the top ICONs?
After his comeback, Travis Scott is still popular. While the market for joint rides with Nike has responded enthusiastically, its ability to carry goods cannot be underestimated. As the ‘cargo king’, he recently wore a piece of “national tide” and successfully sent it on the train to Hype? Let’s find out next.
TS personally bring the goods
Brands with various icons competing for the upper body
Earlier, TS and his wife Kylie were photographed on a sweet date in LA; you are the ‘king of goods’, and the trendy items on his body naturally attract everyone’s keen attention;
Whether it is street brands such as ERL or IRAK, TS can always capture those potential niche brands at the first time and send them on the train to Hype;
This time, he chose NAMESAKE, which was established just two years ago, a new brand from Taiwan, a treasure island in my country.
NAMESAKE’s stitched long-sleeved T-shirt, choose MARTINE ROSE jeans for the lower body, match the sky-high cashew flower Dunk, and equip the waist with the favorite ISABEL MARANT woven belt. The overall color matching is quite harmonious.
via @cactusjackfits
The selection of TS also confirms the popularity of the brand. Recently, NAMESAKE has a very high exposure on social platforms, and all the good wearers have demonstrated their upper body.
Kendrick Lamar’s “crown of thorns” “originator” Dave Free also chose NAMESAKE’s overalls on the LV show earlier.
“Tiger baby” Tyga chose NAMESAKE’s warm-up clothes, and with the background of the luxury car, he flexed violently in front of the camera.
NBA star Russell Westbrook, who has always been known for his bold dress, also wore NAMESAKE’s ‘Insulated Durham Jacket’ and BODE national style sweatpants earlier, showing a good match.
Coincidentally, Migos member Quavo also has the same upper body.
J Balvin also completed his look with a baseball jacket from NAMESAKE when he took the stage.
Although the establishment time is short, NAMESAKE has output many explosive orders. Taking its SS21 Raffia truck cap as an example, a group of good wearers including Dara have demonstrated their upper body.
The craze of NAMESAKE is also reflected in Japanese and Korean icons.
EXO member Wu Shixun also wore NAMESAKE stitched cropped pants in the “Fashion Southern Demon” program, and matched it with a BOTTER shirt to create a ‘British noble boy’ atmosphere.
Zion.T chose the knitted long sleeves of NAMESAKE AW21 in the SMTM 10 Mentor Stage.
AOMG’s new member BE’O and FANXY CHILD member PENOMECO have all worn NAMESAKE’s items.
via @wearmyownclothes //
@ fanxy.clothes
In addition, Indonesian rapper Warren Hue, who signed with 88 Rising last year, used NAMESAKE’s black and white striped Durham Jacket with gloves to appear at the Head In The Clouds Music Festival, and the styling effect was quite brilliant.
Domestically, actor Zhang Zhen, rapper ESO, etc. also have upper body NAMESAKE to bring wonderful modeling demonstrations.
via Schön！ Magazine China // GQ
from Treasure Island Taiwan
What is the origin of NAMESAKE?
NAMESAKE was co-founded by Richard (eldest brother), Michael (second brother) and Steve (third brother), three brothers in charge of NE.SENSE, a store in Taipei.
via Hypebeast
The three brothers dreamed of setting up their own clothing brand since childhood. The younger brother, Steve, was an intern at Stampd LA when he was a freshman. After returning to Taiwan, he persuaded the two older brothers to enter the fashion industry. The first stop was NE. SENSE is on.
Since its inception in 2013, NE.SENSE has become the vane of many treasured islands with its advanced selection of goods, and brands such as Wales Bonner and Comme Des Garcons have entered.
In 20 years, the three brothers officially launched another brand project of ‘NAMESAKE’, looking at the world, challenging a bigger stage, and opening a new chapter for their fashion career.
NAMESAKE is translated as the person with the same name. In foreign countries, people often name newborns after their deceased relatives and close friends. To some extent, it has a symbolic meaning of commemoration and bloodline.
The same is true for NAMESAKE, whose Chinese name is ‘in the name of the father’ (officially revealed that there is also a tribute to childhood idol Jay Chou). The three brothers jointly carry the unfinished design dream of their father, Tony Hsieh, and make every effort to move towards the fashion circle.
In the up-and-coming first season of ‘Family Matters Named Home’, the brand subtly blends fashion and retro sports, farmers, fishermen and other elements to bring a series of clothing that is both retro and innovative.
Also featured in the catalog is the personal signature sneaker of NBA legend Allen Iverson.
The eye-catching design quickly attracted the attention of first-tier buyers such as Dover Street Market, GR8, SSENSE, etc., and introduced them one after another.
In the following two seasons, the continuous in-depth design elements such as large silhouettes and weaving have also seamlessly connected with the current trend of Ki flavor, further establishing NAMESAKE’s status in the trendy youth.
The retro jersey and weaving elements are cleverly combined, and the color matching is also very particular.
Inspired by early Reebok Allen Iverson jerseys, reinterpreted with a woven approach.
As the ‘North Carolina South Macyco East Ai’ who once influenced a generation, McGrady, who is widely loved by Chinese fans, also appeared in the design of NAMESAKE.
In the brand’s fourth ‘Open Gym’ series, NAMESAKE spoofed T-MAC’s personal logo and incorporated it into vests, Oversized shorts and other items. In addition, McGrady’s iconic wristbands are also worn in the catalogue to pay tribute to a wave.
In the previous Paris Fashion Week, as the only Taiwanese brand selected, NAMESAKE also performed well. More daring deconstructed designs, 3D-printed sneakers, and a revealing collaboration with Birkenstock.
In addition, NAMESKAE also held a basketball game in Paris this time, including NBA star Jaylen Brown.
At present, in China, NAMESAKE can be found in many channels such as SKP-S, and the slightly popular styles can also be easily found on secondary platforms. Readers and friends who are interested in getting started may wish to go and have a look.
In recent years, many Chinese forces have shined on the international stage, such as HAMCUS, Dingyun Zhang, Louis Shengtao Chen, Professional.E and so on. More and more Chinese brands have surfaced, providing consumers with more diverse choices. Finally, what is your ‘treasure country tide’? Feel free to share it in the comments section.
What is your ‘treasure country tide’?
