Home » Winkelmann: “In 2030 the first electric Lamborghini”

Winkelmann: “In 2030 the first electric Lamborghini”

by admin

ROME – The challenge of sustainability, the first electric Lamborghini and the great strength of made in Italy. Stephan Winkelmann, who returned to the top of the Sant’Agata Bolognese house (Volkswagen group) last December (he had already driven it from 2005 to 2016 and then moved on to the presidency of Audi Sport) anticipates some points of the strategy for the next few years.

What Lamborghini had he found in 2005?

“When I arrived in 2005, Lamborghini was a company that had two models and sold 1600 cars. There was a lot of work to do. Above all it was necessary to ferry it to safer waters. And to do it absolutely needed the third model. It took a long time but then when our first Suv Urus arrived on the market in 2018, everything changed. We have multiplied sales and turnover. And 2020 was even the best year for profitability

And now?

“As soon as I got back, I immediately started discussing with management how to take our company to the next level. The new steps to take and above all how to face the challenges of sustainability. Hence the containment of CO2. A difficult goal for everyone but even more so for a super sports car brand like Lamborghini which forces us to keep our performance DNA unchanged, which is the dream of all our customers. Change everything to stay the same “.

What was the recipe that transformed Lamborghini?

“First of all, a painstaking work on the brand, extremely strong in the area. Then we changed the qualitative image of our product, introduced a very recognizable design different from the other super sports cars. We have focused on diversification with targeted investments that have created very balanced cars in terms of set-up, weight and power. All these things together made success ”.

See also  Maven Urban E-Trike, beyond the scooter

Above all, the choice of producing an SUV

“Undoubtedly. We had this in mind already in 2008, when at the Paris motor show we presented a limousine concept, the Estoque, a first idea to get out of the tight super sports arena. Then everything was postponed to better moments that came in 2018 with the Urus ”.

So what are the next steps?

We are ready for the second phase which will be divided into two acts. The first, between this year and the next, with a series of launches of fuel-efficient but increasingly performing cars. The following two-year period, 2023-2024, will instead be the most important. That of the first big change “.

What will happen?

“During these two years we want to fully hybridize our range with plug-in versions. Obviously keeping performance and driveability unchanged but drastically reducing CO2 emissions by at least 50 percent “.

Then will it be the turn of the electric one for you too?

“Sure. The vision goes further in the second half of the decade when the fourth model will arrive, a completely electric Lamborghini different from all the others.

What do you mean?

“It will not be a supercar like those seen so far but it will belong to a different segment. It will be a 2 + 2, therefore a great novelty that will lead us to make huge investments: about one and a half billion euros for growth. An investment in Sant’Agata, in the Italian factory because this has enormous value for us. A flagship for the Lamborghini world. A strong point of our image and our strategy “.

See also  Estrima on the red carpet in Rome

Another important choice

“A great responsibility for the future but I am convinced that it will be a winner. Like dividing the product range in two. On the one hand Hurancan, Aventador and Urus, on the other the future fourth model.

The reason?

Especially one. We need to see the development of synthetic petrol for our super sports cars. In other words, if the internal combustion engine can continue to exist by reducing even more CO2 emissions. For this we do not want to preclude any possibility. And for the same reason we are not saying that from 2030 the Lamborghini range will be all electric ”.

.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy