“The mountains and rivers are unharmed, the fireworks are common, but you look out as you wish.” The National Day movie “My Father and Me” recently released the theme promotion song. Faye Wong’s affectionate and melodious voice tells the respect and memory of her parents. The film will be released nationwide on September 30. Directors Wu Jing, Zhang Ziyi, Xu Zheng, and Shen Teng will gather together to relay the “Chinese Film Dream Team” to describe the life continuity of “Xiaojia” and the future of the era from a new perspective of “home and country”. Collective memories. As the co-producer of the movie “My Father and Me”, China Mobile Migu will use 5G ultra-high-definition video ring tones to integrate the full-scene smart audio and entertainment experience into traditional movie announcements, and make every effort to contribute to the National Day celebration.
Today, the mountains and rivers are quiet, and it is the China that my parents have been looking forward to in their dreams. As one of the National Day trilogy, “My Fathers and Me” will take revolution, construction, reform and opening up and the new era as the historical coordinates, telling the story of the love and expectations of the fathers of the past, and the dreams come true in the struggle and inheritance of generations. Light up the full of feelings of “home and country with one heart”. During the movie announcement period, China Mobile’s video ring tones will use 5G technology to comprehensively announce and disseminate the movie’s exciting previews, highlights, etc. in real time. Users can make personalized video ring tones, such as the theme song and highlights of the movie “Me and My Fathers”. , Share the fun of watching movies with friends and family. What’s more surprising is that you can set up the video ring back tone for this movie for free, and you will also have the opportunity to draw tickets for the movie “Me and My Fathers”. The main theme movie is equipped with 5G+ short video, which successfully allows the movie to “out of the cinema”, so that every call is a movie promotion, and allows users to freeze the most unique memory moment of everyone in the 5G era in the full-scene immersive experience, not just performance The film story conveys and freezes the emotions in the film.
In the post-epidemic era, with the normalization of epidemic prevention and control, online channels have become the main battleground for movie announcements. As China Mobile’s world‘s first black technology application, video ring back tones has an unparalleled advantage in movie announcements. Relying on the current volume of over 200 million users and the unique calling scenarios of operators, China Mobile’s video ring back tone can accurately lock different types of users according to movie audiences, thereby achieving a larger range of user coverage and more than ordinary short video channels. Efficient publicity and push gameplay. Previously, the video ring back tone has cooperated with many popular movies and variety shows such as “My Motherland and My Motherland”, “Winning the Championship”, “Singer”, “Ace to Ace”, “Creation 101” and other popular movies and variety shows, helping the rapid spread of film and television variety IP lock up. This collaboration with the movie “My Fathers and Me” will surely become another benchmark for 5G technology to help film and television publicity.
With the continuous development of China Mobile’s 5G capabilities, 5G+ movie full-scene experience may become a new trend in movie announcements in the future, providing new ideas for the movie industry. The successful attempt in film publicity will also promote the innovative integration of China Mobile’s video ring back tones in more areas, and work with film producers and other government and enterprise customers to achieve the simultaneous improvement of 5G content value and commercial value.
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责编：杨帆 ]
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