Sì Sposaitalia Collezioni opens today, the bridal & ceremony event organized by Fiera Milano which returns in attendance until Sunday 27 at fieramilanocity. A highly anticipated event that brings together 100 brands in one place.
Some of the names present
Allure Bridal, Amelia Casablanca, Antonio Riva Milano, Bellantuono Bridal Group, Nicole Milano, Pronovias, Vera Wang Bride and Yolan Cris are just some of the top players present at the event, who present their collections for 2022 and who want to give a strong signal restart from a segment that, net of the narrowness of the pandemic, is preparing, some forecasts say, to see a V-shaped recovery.
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New layout
Si Sposaitalia Collezioni presents itself with a new layout, designed to highlight trends and meet the needs of visitors, and enclosed in three different areas: the first, Sì Bridal Room, presents the novelties of Italian and foreign designers distributed in high-end boutiques attentive to style and cutting-edge new talents. In the section Sì Italian touchon the other hand, there are those brands that reveal an authentically Italian style and are aimed at buyers interested in artisanal, sustainable and carefully tailored creations; Yes Collectionsfinally, it welcomes the new trends of international brands for medium and large multibrands specialized in a diversified clientele.
Parades and an exhibition are also planned
In the calendar of Sì Sposaitalia Collezioni there is also space for fashion shows, which today and tomorrow 26 June will bring next season’s trends to the catwalk, to be enjoyed face-to-face or directly on the event website in the #iamsposaitalia section. To complete the physical experience, there will be an exhibition of masterpiece dresses declined in a mini version but capable of encompassing all the Italian tailoring of the “Tiny Dress by Sì Sposaitalia Collezioni in partnership with Maison Signore”.
Laura Biagiotti’s debut in Rome
Just today Lavinia Biagiotti announced a multi-year licensing agreement for the production and distribution of wedding and ceremony clothing between Biagiotti Gorup e Gielle Fashion. The first collection resulting from the new licensing course will be the one dedicated to autumn-winter 2021-2022, which will be sold in Italy and abroad. The absolute preview, however, has already been there, on the occasion of the presentation of the Laura Biagiotti autumn-winter 2021-2022 collection in the Ara Pacis Museum in Rome, during the shooting of the fashion film Laura Biagiotti Age of Women: an auspicious painting of brides who interpreted the new Forever Laura Biagiotti collection suggesting an era of rebirth and dreams (in the photos above, two models).
«It is significant in a moment like the present to tell a new story of happiness and try to put drops of beauty on the most important days – commented Lavinia Biagiotti -. Now more than ever we need light and to imagine that the dress can help fix emotions over time. In beauty we find a new energy and strength to design the future ».