Home » Yves Saint Laurent’s Innovation Lab arrives in Italy

Yves Saint Laurent’s Innovation Lab arrives in Italy

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Yves Saint Laurent’s Innovation Lab arrives in Italy

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Ysl Beauty inaugurates its first Italian Innovation Lab during Beauty Fair, the event dedicated to the beauty universe set up on the 6th floor of Rinascente Milano Piazza Duomo. A space dedicated to devices and tech beauty which will remain open to the public until 11 March 2024.

The pop-up store is set up to host and provide visitors with a unique and multi-sensory experience through a series of activities supported by cutting-edge technologies and beauty experts where luxury, innovation and design come together.

Among the new features to discover is the Ysl Scent-Station, a device for personalizing your own fragrance based on neuroscience and emotions. Presented for the first time in Italy and in the beauty universe, this neuroconnected wearable device uses EEG (electroencephalography) to capture the emotions triggered by different olfactory accords. Using artificial intelligence, in 25 minutes of elaborate analysis the device lets the brain speak and reveal the olfactory profile, subsequently translating these emotions into a unique selection of three Ysl Beauty perfumes.

For make-up, Rouge sur mesure is available, a creator of personalized lipsticks that allows you to create up to 4000 shades of lipstick; and Make up virtual try on, the virtual make-up test which will allow, for example, to observe the effect of a particular shade of foundation on the face and try more than 700 shades in one click.

And finally, the UV printer which uses innovative technology to print different patterns directly on fragrance bottles.

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