Original Title: YY Live Releases the Third Season of “YY Musician Project” Completes Musician Incubation Closed Loop
On June 21, YY Live officially released the third season of the “YY Musician Program”. By completing the depth and breadth of the upstream and downstream areas of the music industry, it upgraded and improved the existing support policies for YY musicians, and improved independent incubation. The scale and efficiency of musicians create a one-stop musician incubation service platform. In 2021, YY Live will create no less than 200 offline city road shows and no less than 200 celebrity shows for its musicians, and provide opportunities for star cooperation. The number of songs created will reach 120, in terms of quality and quantity. All of the above have achieved a leap.
During the YY66 live broadcast festival, nearly a week, the YY live platform will stage 3 new singers’ debuts. Singers Han Yi, Cui Aza, and Chen Zhi will bring their new songs “Listen to Songs” and “Love You Is “A Luxury”, “Half Air”, plus the new song “Unknown Soldier” brought by the singer Da Zhuang on the YY live broadcast platform on June 7th, 4 new song debuts will be held together during the 66 Live Festival, which also highlights It is the determination of YY to make great efforts by musicians.
Upgrade the musician support plan to create a one-stop incubation service platform
Since 2018, YY Live launched the “YY Musician Project” for the first time, and it has been 3 years. The first two seasons have focused on “selection” and have unearthed a large number of high-quality musicians with potential. The third season of “YY Musician Project” is an upgrade and improvement of the support strategy of the previous two seasons. It will focus on “building”, give full play to the advantages of platform artist resources, and focus on shaping a group of musicians with superior strength and striving to pursue their dreams. To help them get out of the circle and make their debut.
The third season of “YY Musician Project” will realize one-stop service in the process of signing contract, net celebrity incubation, artist growth, and mature musician creation. Musicians or amateurs with strength or potential will be selected through the platform. Opportunity to be accomplished and realize dreams in the field of music.
Specifically, first of all, YY Live will provide guaranteed income for contracted musicians. According to the actual situation, it will provide newcomers with a guaranteed salary ranging from 6000 to 50,000 yuan. For musicians with a certain reputation, it will also provide no less than 100,000 yuan. One-time signing bonus. In the second step, YY Live will use its own resources, such as official frequency rounds, anchor selection, etc., to fully expose the contracted musicians on the YY platform and Baidu platform, and the 1V1 tailor-made exposure will be no less than 100 shows. The third step is that for artists entering the growth stage, they will have the opportunity to join the YY live video creation plan, tailor-made video works, and realize the artist’s entire network exposure. Finally, for musicians in the mature stage, after the activities and selection on the YY platform, well-known music creators will tailor their music works, promote and distribute them throughout the network, increase the influence of musicians, and create personal IP.
Take Dai Yutong’s new song “Late” released in the first half of this year as an example. Within one month of its release, a certain music topic has been played more than 4.12 billion and used over 720,000, and it has been listed on the Kugou TOP500 list and QQ music hot song list/ You are on the top of the musicians list, and the popularity remains high. Dai Yutong is also one of the popular online singers created by YY Live, with more than 25 million fans on the entire network. In addition, YY Live has also incubated a number of popular singers with over 10 million fans, including Xiao Aqi, Wu Dailin, Fan Sisi, etc.
In 2021, YY Live will create no less than 200 offline city road shows and no less than 200 celebrity shows for its musicians, providing opportunities for star cooperation, by transporting the singers to the “Sunshine Rainbow Jumping Hall” “See you on Friday for idols”, “Star Y Live”, “Anchor Rush Forward” and other programs, providing opportunities to be on the same stage with well-known celebrities. During the YY66 live broadcast festival, singer Han Yi realized his dream of chasing stars and interacted with Xiao Jingteng on the same stage; anchor Lan Ke also sang on the same stage with idol Angela Chang.
Pull the upstream and downstream to enhance the professionalism of music production
Currently, YY Live has reached a strategic cooperation with Haikui Music Group. Haikui Music has more than 400 songwriters, more than 3,000 unreleased high-quality songs, and more than 200 music account resources will be fully open to YY. The two parties will customize the development path for the YY host based on their personal style, voice, fan audience and music attributes, and create one-stop services such as song selection, arranging, recording, mixing, distribution and promotion. Prior to this, Haikui Music has successfully created dozens of smash hits on the Internet including “Rogue Pipa”, “Desert Camel”, “Thunder”, “Your Tavern Closed to Me”, etc., with more than 1,000 Singer establishes a cooperative relationship.
In addition, YY Live has also established in-depth cooperation with Shenzhen Qiyun, Qigu Culture, United Entertainment, Qianhe Century, Jinyilong and other music companies, Tencent TME, NetEase Cloud Music and other platforms, as well as Xu Liang, Liu Fengyao and other musicians to establish in-depth cooperation and jointly create Musicians and music repertoire. At the same time, YY Live has started to invite more well-known musicians to cooperate as music directors, including songwriting and star tutor participation in platform music selection competitions.
In 2020, YY Live’s TOP10 songs from musicians have been played more than 400 million times in Kugou Music, and it topped the Kugou TOP500 and QQ Music Hot Songs charts four times. TOP10 music works have more than 20 billion exposures on a certain topic, and more than 27 million likes. The total number of BGM usage exceeds 10 million. In 2021, under the strong promotion of the third season of the “YY Musician Program”, the number of YY Live Broadcast plans will reach 120 songs, achieving a leap in both quality and quantity.
The person in charge of the YY Musician Program said that when live broadcasts and short videos become new distribution and dissemination channels for popular music, the threshold for music publicity is greatly reduced, and more musicians have the opportunity to showcase their talents and realize their dreams through the Internet. The YY platform has many Young people who come from all over the world and have lofty ideals for music, the purpose of “YY Musician Project” is to help them shine and shine on the road of music, and realize higher life value.
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