According to GlobalData the business of buying and selling used, the so-calledsecond hand – will be able to reach a global value of 64 billion dollars by 2024, an average annual increase of 39% compared to 28 billion in 2019. An enormous development potential, not only for revenues, but also for sustainability. Also for this reason, the Zalando platform has decided to extend its offer of “new” fashion and accessories by introducing the “Second Hand” category, second-hand garments.
Already experienced by platforms such as Farfetch, and at the center of the business of projects such as Vestiaire Collective (in which the Kering group has just increased its stake to 5%), the breadth of Zalando’s platform, present in 17 countries, with 38 million active users and over 3,500 brands could give the phenomenon a further and perhaps decisive boost. Also because users have a fluid mechanism for buying and selling used clothing at their disposal: the store’s wish list, for example, has been updated, customers will now automatically see all the items they have purchased on Zalando and will be able to upload the items. purchased elsewhere they already own, to sell them with just a few clicks.
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After selling the items, Italian customers will be able to choose whether to receive a Zalando voucher of the corresponding value or to make a donation to one of the two partners involved, Croce Rossa and WeForest. All second-hand items offered by Zalando will be quality checked and cataloged. Furthermore, all orders will be wrapped in recycled paper, in line with Zalando’s do.MORE strategy, which also aims to eliminate single-use plastic by 2023.
In a new report, the record commitment of Italians
For the launch of this novelty, the German group also published the report “It Takes Two: How the Industry and Consumers Can Close the Sustainability” Attitude-Behavior Gap “in Fashion”, with specific data on Italy and which certifies how many consumers find it difficult to transform their sustainability priorities into fashion purchasing decisions. The report also provides recommendations on how consumers and the fashion industry can work together to bridge this gap.
Italy is in first position compared to other European countries for the demand from customers for companies to offer second-hand purchasing options, with more than one in two Italians who would like to be helped to act in a more sustainable way. In second place the French (55%), in third the Spaniards (46%).