From December 22nd to January 7th, 2022, Zhihu will launch an annual inventory with the theme of “Light and Shadow Re-Question”, including “Annual Filmmakers Please Answer”, “High Scores of Annual Works List”, and “Answers Behind the Images” The annual round table, etc., reviewed the most noteworthy works in the film and television field in 2021, and opened a film and television feast around the most noteworthy and hotly discussed issues in the industry this year.
In “Filmmaker of the Year, Please Answer”, Zhihu released 7 Q&A videos. The respondent of Zhihu Film and Television represented the majority of film and television enthusiasts to the actors Huang Xuan, Qin Hailu, Jing Tian, and the director Wu Bai, Yan Min, Chen Zhengdao , Lu Yang initiated a question to answer the questions about the film, film, and variety show circles that users are most concerned about in 2021.
In recent years, Zhihu has become a platform for film and drama creators to settle in and communicate with users. The “High Scores of the Year List” activity starts from the most representative topics of Zhihu users this year, and combines the most discussed movies, TV series, and variety works on Zhihu this year, and selects the “Filmmaker of the Year” “.
In the dialogue video between Zhihu Film and Television Salt Researcher and screenwriter director Zhang Xiaobei and the director of this year’s hit drama “Sweeping Dark Storm”, Wubai talked about this year’s hot suspense drama. Wubai believes that the creation should “focus on the early stage”. The details of the plot story are very important, and only when they believe in the content of the work when shooting the film, the viewer can believe it.
With the movie “On the Cliff”, actor Qin Hailu, who became one of Zhihu’s 2021 filmmakers, and Zhihu film and television researcher and editor-in-chief of “Watching Movie” magazine, A Lang, revolved around “By 2021, the situation of middle-aged actresses will be better.” Is it?” to have a conversation. In addition, the actors Huang Xuan and Jing Tian, the director of the movie “Secret Visitor” Chen Zhengdao, the director of “Mainland Variety Show Ceiling” Yan Min, and the director of the movie “Assassination Novelist” Lu Yang also discussed with Zhihu respondent.
Zhihu’s annual “high-scoring annual works list” not only includes the professional evaluation of the respondent in the film and television industry, but also represents the aesthetics of the majority of Zhihu film and television enthusiasts. This year’s Zhihu “High Scores of the Year List”, from the annual high scores, hot discussions, unpopular films, dead filmmakers, most anticipated, overseas hits and other different dimensions, based on the common choice of Zhihu users. , Select the annual high score list, annual hot discussion list, and annual planning list.
The movie “Famous Li Wan” scored 8.9 points in Zhihu, and was selected as Zhihu’s annual high-scoring film along with ten films such as “The Eleventh” and “A Bouquet of Love”. This year, the main melody film and television works have entered the field of vision of young people more. In Zhihu’s annual high-scoring film and annual high-scoring TV series, you can see “Changjin Lake”, “Above the Cliff”, “Awakening Age” and other films The figure, let more young people understand history. Shortlisted for Zhihu’s annual high-scoring variety show, “Drama New Life”, with a score of 9.2 on Zhihu, users of Youzhihu said, “After watching this variety show, people who don’t like drama can understand and fall in love with drama.”
As a new generation of young users become the main consumers of the movie drama series, their attitudes towards film and television works have become more diversified. Doing homework for film selection before entering the movie theater, sharing one’s own thoughts after watching the movie, digging deep into the “thinking and fearful” in the film and television works… has become a new chain of watching movies for this generation of young users, knowing that it has become a production and The main position to complete this process.
“Looking at TV dramas” has become an unanimous agreement for a new generation of young users when watching TV dramas. The “Answers Behind the Image” annual round table event gathered the most representative high-value questions in the 2021 film, TV series, variety show, entertainment, music and other industries. In this information, you can always find movies and TV works that you can watch.
In the annual roundtable event of “Answers Behind the Images”, it can be seen that in addition to pursuing the quality of film and television works, the new generation of young users has gradually focused on the “sense of gain” and industry thinking brought about by film and television works. The so-called “sense of gain” is the content standard that Zhihu upgraded in May 2021. This standard is summarized as high-quality content that “broadens their horizons, help or resonate” for users.
For example, in the field of film and television, what is the impact of the short video commentary format of “”Three minutes let you understand a movie”” on the development of the film industry? “, “In addition to brain-burning and sensory stimulation, what value should suspense film and television works provide to the audience? “A large number of similar questions and answers appeared, and the scope of discussion extended from the work itself to the level of value and acquisition, which further enhanced the value of Zhihu’s film and television content.
The “sense of gain” content and good community atmosphere have not only attracted more and more film and television enthusiasts to gather here, but also attracted domestic and foreign film and television creators to participate in the discussion of film and television works with users, and record resonant viewing of movies Chasing the drama moment. Denis Villeneuve, the director of the movie “Dune”, also personally initiated a question-and-answer interaction with Chinese fans in Zhihu. He asked Zhihu netizens “What is the most subtle design you have seen in science fiction and science fiction movies?”, hoping to be in Chinese science fiction Fans get more inspiration for shooting.
Getting high number of likes is no longer a privilege of professional film critics. Nowadays, when you click on the above topics, the front row of likes is often the content created by fans. Under the question “What are the interesting metaphors in the movie “Famous”? One of the answerers on Zhihu, “Blue Tour”, explained in detail the eight characters in the movie and their personal understanding after three movies. , This question and answer won nearly ten thousand approvals.
Zhihu’s 2021 “Light and Shadow Re-Question” annual inventory event will integrate the beauty of light and shadow into youth dreams, and let more “sense of gain” shine brightly.
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