The Aukey brand has disappeared from Amazon’s shelves. The reason: bogus or otherwise bogus reviews. The Chinese company is well known in the tech world, where it has earned a reputation as a manufacturer with good value for money. So what happened? Why would Aukey have resorted to “tricks” instead of garnering the already widespread approval of his clientele? From Amazon comes only a “no comment”: the Beacon Hill company is not used to making statements about agreements with its business partners.
We can only reconstruct which are the most frequent mechanisms of “pollution” of reviews. The most advanced is an artificial intelligence capable of generating thousands of reviews from different accounts by simulating genuine opinions. It is a system that requires technologies that are not really within everyone’s reach, but that can be adopted by companies. What makes the difference is the sophistication of the algorithm underlying the software: the highest is generated with a learning technique called Rnn (Recurrent Neural Networks), which analyzes thousands of reviews on the web and uses them as a model to imitate. to write new ones. But it is easy to find on the Internet very little credible reviews, with phrases that seem (and perhaps have) come out of the Google translator. And it’s just as easy to dismiss those reviews as bogus.
Then, there are the opinions “bought” with discount coupons on further purchases or through the system of products given away (with refund on PayPal) in exchange for five-star reviews. An indicator of this type of “trick” are the tones of particular enthusiasm, perhaps disproportionate to the characteristics of the object being reviewed.
It remains to be seen what the “incorrect practice” that prompted Amazon to remove the Aukey brand (and some other related minor Chinese labels) from its window across the planet. The hope is that the company itself wants to clarify the matter with an official note. Also because, in this story, figures that easily reach nine zeros “dance”.