In Maranello he pushes hard on the innovation process. After the announcement of the appointment of Benedetto Vigna as the new CEO, now there is the choice of Amazon Web Services, as the official provider of cloud, machine learning and artificial intelligence.
An all-out agreement, which will include both F1 and the world of road supercars, GT competitions, the Ferrari Challenge (the single-brand championship of the Reds) and all the activities of the factory, to “optimize the design and testing of its cars. offering customers the most exciting driving experiences possible. ” At Ferrari, you know, the playful side is very important. So the Maranello house will also use AWS to launch a digital platform for fan engagement, through its mobile app, to reach hundreds of millions of fans around the world with exclusive and personalized content.
“Ferrari – they explain to Amazon – will leverage our Elastic Compute Cloud, with a range of specialized instance types for efficient high-performance computing (HPC), to run complex simulations that test the performance of cars in a wide variety of driving conditions and racing scenarios. As part of this work, Ferrari will use AWS Graviton2-based instances, which consistently deliver up to 40% better performance than comparable x86-based instances of the current generation. Plus, tapping into virtually unlimited scale of AWS HPC resources, Ferrari can run thousands of simulations simultaneously to gain insights much faster than ever before by running simulations in an on-premises environment. “
The purpose of all this is also to understand how the components of each machine behave in real world conditions. It is no coincidence that – to support this huge simulation work – Ferrari will use Amazon Simple Storage Service (Amazon S3) and AWS Lake Formation to quickly and securely collect, catalog and process hundreds of petabytes (1 petabyte equals one thousand terabytes, to one million gigabytes) of data. Ferrari will examine factors affecting car performance and driver handling, such as engine temperature at different vehicle speeds, vehicle vibration patterns on different road surfaces, and suspension loads that affect vehicle grip on the road. . By using AWS services to gain a holistic view of car performance, Ferrari can offer its customers more exciting, but also safer and more reliable driving experiences. “
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