In the year Apple celebrates 40 years in Italy, new research highlights the global success and employment growth of Italian developers. During 2021, the iOS app sector generated more than 85,000 jobs in Italy, helping small businesses. These results also reflect a similar trend at the European level, where the sector has grown to employ 2.2 million people, an increase of 7% over the previous year.
These data are the result of two recent researches. The first is called “Spotlight on Small Business & App Creators on the App Store,” and was conducted by a group of independent economists from the Analysis Group. This highlighted how developers ‘and developers’ earnings have increased significantly over the past two years.
While the entire industry benefited, the revenues of the smallest developers active on the App Store in 2019 increased by 113% over this same period, more than double the revenue of large development companies.
In 2021, thousands of small businesses and new development teams from around the world joined the App Store. Of these, around 24% are based in Europe, 23% in China, 14% in the United States, 4.3% in Japan and 34% in other countries, including Korea, India and Brazil.
In addition, the number of small and emerging developers on the App Store has also grown in the last two years: for example, the UK has seen an increase of almost 40% since 2019, and in Germany by more than 25%.