Apple has acquired Primephonic, the streaming service that offers a classical music listening experience with search and navigation features optimized for quality audio, expert-recommended titles and extensive contextual details on repertoires and recordings. “We love and have a deep respect for classical music, and Primephonic is a favorite among those who appreciate this genre,” said Oliver Schusser, vice president of Apple Music and Beats. “Together, we are enriching Apple Music with new classic content, and in the near future we will offer a dedicated classical music experience that will truly be the best in the world.” “Bringing the best of Primephonic to Apple Music subscribers is a huge success for the classical music industry,” said Thomas Steffens, co-founder and CEO of Primephonic. “Artists and female artists love the Primephonic service and what we have done for classical music, and now we have the opportunity to partner with Apple to deliver the absolute best experience to millions of people. We can bring classical music to the general public and create a bridge between the new generation of musicians and the next generation of listeners “.
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“Primephonic was founded to ensure that classical music continues to matter for future generations,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple together can fulfill this mission and convey the love for the classic to audiences around the world.” Primephonic is no longer available to subscribers now and will be offline starting September 7th. Apple Music plans to launch a dedicated classical music app next year, combining the classic Primephonic UI much loved by fans with a host of additional features. Meanwhile, people who are currently Primephonic subscribers will be able to enjoy Apple Music free for six months, with access to hundreds of thousands of classical music albums, all in lossless and high-resolution audio, and hundreds of classical albums in audio. space, to which new ones are added regularly.
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