To celebrate Pride Month, which is coming up in June, Apple earlier launched two new Pride Edition Rainbow Edition Apple Watch straps and corresponding dynamic faces to express “the global LGBTQ+ community and equality movement.” support”. The two new straps are black and white, and the white-backed version removes part of the double-layer nylon fabric on the strap to present the word “pride”. The design is inspired by the “hello” greeting on the first Macintosh in 1984, and the corresponding line surface is colorful lines to echo the LGBTQ+ color fabric on the strap.
The black-colored version is based on the Nike sports watch ring, and the Nike Bounce surface that “matches each other” is used for matching. The prices of the two new products in Hong Kong and Taiwan are HK$379 and NT$1,600 respectively, and they will be officially released from today. It is worth mentioning that Apple will hold a Shot on iPhone Pride theme event at several important venues in the history of the LGBTQ+ movement, which will showcase a series of video works by famous and diverse creative people.