We all know by now about the clash between Neil Young and Spotify. And Daniel Ek’s streaming platform who preferred the king of podcasts to the songwriter. And why.
Well, Young lost – goodbye to 60% of revenues linked to the streaming of his songs – but also Spotify itself, which will not make her happy 6.1 million users who every month listened to the musician.
To those listeners, orphans of Young, Apple is now launching ironic and at the same time impertinent messages, in an effort to bring new users to its Apple Music streaming service. On Twitter, for example, Apple Music is referred to as “Neil Young’s home”:
And also through special playlists grouped, on the platform, in a section with the emblematic title: “We Love Neil”.
And again, if all this were not evident enough, by spending notifications to users inviting them to listen to Young’s latest album in “Spatial Audio”, a surrounf audio technology that characterizes the services and hardware of Cupertino: