Two important hardware innovations united by the presence inside the M1 chip made in Cupertino, or the new iMac and the new iPad Pro, announced by Tim Cook with a video recorded in the green outside Apple Park, from sunny California.
There is no audience, there are no reporters: the video is edited with a quick transition from one ad to another, cinematic commercials, product details. It keeps the attention high, but the products cannot be touched by hand in the “hands on area” that traditionally opens immediately after the keynote.
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There are two news on services. The first is interesting in the challenge with Spotify: the launch of Apple Podcasts Subscriptions. Subscribers have a number of premium services, starting with the absence of advertising, access to some preview episodes and others exclusively. The podcast app is renewed. The second concerns the arrival of the second season of Ted Lasso on Tv +.
The rest is all hardware, from small to large.
AirTag, not to lose objects
AirTag is a disk that connects with bluetooth to your iPhone. It can be put together with the key ring, on a backpack, inside the handbag. And from that moment on, through the “Where is” app, what was once called “Find my iPhone”, it allows you to accurately find its position. This is thanks to the use of sensors and camera. A single AirTag costs 35 euros, 4 costs 119 euros. On sale from April 30th.