Home » Apple started not “S”, iPhone 13 followed by iPhone 14

Apple started not “S”, iPhone 13 followed by iPhone 14

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Apple’s iPhone models have used the S suffix for many years. Since the iPhone 3Gs was first released in 2009, the S suffix has produced many classic products, such as the iPhone 5s equipped with a 64bit processor and TouchID fingerprint recognition and the 5 million+12 million models. Rear high-resolution camera combination, 3D Touch iPhone 6s, etc.

But according to the latest news, we will never see an iPhone with the S suffix in the future. Reports indicate that Apple has completely abandoned the “S” naming method and will not appear in the future. This also means that there will be no S models in the iPhone 13 series. If nothing else, the next generation product will be the iPhone 14.

As early as before the release of iPhone 13, it was said that Apple was considering adopting the naming method of iPhone 12s. One is that the number “13” is unlucky in the West, and the other is that the upgrade range of iPhone 13 is limited, and 12s is more appropriate, but apparently this rumor It’s self-defeating.

The main reason for abandoning the “S” products this time is that the “S” products are not good for sales. The suffix will subtly affect consumers’ purchasing decisions, making consumers potentially think that the new machine has not changed much, and weaken the purchase. desire.

It is understood that Apple’s “S” stands for “Speed”, which means faster running speed. However, its sales are not as good as expected. This has also led to the fact that Apple’s recent generations of iPhones have missed the “S” since the iPhone XS.

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It is worth noting that the dismal sales of the iPhone 12 mini has made Apple even more convinced that suffixes have a great influence on consumers’ purchasing decisions, and “mini” is indeed not a very friendly vocabulary.

The current consensus view is that the next-generation iPhone 14 series will include four models: 6.1-inch iPhone 14, 6.5-6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max.

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