Producer Alexander Rodnyansky of the movie
The newcomer to the streaming video platform of Apple TV+, the quality of the content is determined by the audience, but the quantity is indeed relatively scarce. In order to enrich the collection and enter more markets, Apple actually found AR Content under the Russian director Alexander Rodnyansky’s cooperation, which will provide Russian and multilingual program content. Rodnyansky also revealed to Variety that this is the first global streaming platform to sign such a strategic cooperation agreement with a Russian company.
Rodnyansky’s English works include “Cloud Atlas”, “Sin City: A Dame to Kill for” and “Machete Kills”, but he emphasizes his relationship with Apple The reason for his cooperation is his professionalism in Russian works. Rodnyansky’s “Leviathan” and “Beanpole” have both won awards at the Cannes Film Festival and won an Oscar-nominated Best Foreign Language Award.
The cooperation agreement with Apple includes multiple sets of works, the stories will be based on Russia, and there will be Russian and overseas screenwriters participating respectively. Rodnyansky added that streaming services can assist works in different languages and different origins to be broadcast globally. He took “Fauda by the Wall” as an example of Israeli works on Netflix. A set of dramas mainly in Hebrew and Arabic can also be played in different markets. There are also works in French and German. Wait, so he thinks that Russian works are also time to take this opportunity to let the world see.
After Apple signed a number of Hollywood producers, coupled with today’s cooperation with AR Content, it shows their ambition to promote global content. In fact, Netflix has long adopted a similar strategy to expand its territory, so Apple’s follow-up of this approach proves that the direction is correct. Next, let us look forward to what multi-language programs will be available on Apple TV+ in the future to broaden our horizons.