Home » Apple WWDC, the Apple accelerates its revolution and focuses on power and usability

Apple WWDC, the Apple accelerates its revolution and focuses on power and usability

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Apple WWDC, the Apple accelerates its revolution and focuses on power and usability

At WWDC, the world conference of Apple developers, as always we were able to see what the next versions of the operating systems will do, and some expected hardware news. But above all we saw the idea of ​​the hi-tech future of the company founded by Steve Jobs. And it is a future made of processing power in close symbiosis with the integration of hardware and software technologies, with the user as the absolute central point of the entire ecosystem made up of technologies and applications.

In this WWDC the most classic idea of ​​Apple was staged, that of an inseparable link between the devices it produces – iPhone, iPad, Mac, Watch and TV – and the operating systems that animate them. But as anticipated, the real content of the keynote directed by CEO Tim Cook, was overcome by the power of the union between the interpretation of what technology is today and the power of the new “silicon” once again unveiled by Apple on the stage of the Steve Jobs Theater. And so certainly yes, important evolutions for iOS, the “heart” of the iPhone (and no longer of the iPod, which has recently been discontinued), which increasingly becomes a personal “digital companion” rather than an electronic device. Then a revolutionized iPadOS almost with a real desktop (finally!) And with advanced production features, but above all, an abbreviation: M2. That is, the second generation of Apple Silicon chips, ready for the new generation of Mac and in the near future, of the iPad Pro. But in practice, what does M2 mean?

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The question can be solved in several answers. First of all with M2 Apple gives the chip market a further jolt after that date with M1 in 2020 and with descendants from M1 Pro, M1 Max and M1 Ultra. These are chips called “Soc”, System on chip, meticulously integrated technology to reduce processing times on all computing fronts. And if M1 in its most powerful versions already competed substantially on equal terms with more structured and decidedly more energy-intensive PC architectures, M2 makes an almost double generational leap in the intentions of the Apple. Powers that, according to what has been declared, bring the possibilities of the new Macs into territories of excellence for ultra-portable machines. And that in the future they will go beyond the predictable, especially if combined with low energy demands as in this case, if the data declared by the company will be verified.

M2 means computing power never seen before in this form factor (by the way, the new models are colorful as widely expected). And we will see it above all in the new generation of Mac Pro, the computer dedicated to professional users, which has not been seen at this WWDC but which if M2 follows the evolutionary scheme of M1, it already lets imagine extreme performance. In short, M2 is an acceleration towards Apple’s increasingly unified ecosystem and is not just an evolution of M1 but represents a new departure. It is no coincidence that it is introduced in an entry level MacBook, with a Soc that will then experience performance evolutions for the next models.

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This was an edition of the WWDC that together consolidates what Apple has done so far and relaunches the vector of innovation, but here lies the key element, not an end in itself but with the user and above all his current needs – of communication, professional, entertainment – at the heart of the Apple ecosystem. Sure, at the usual Apple prices. Unique, just like the technological proposal of the giant led by Tim Cook.

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