It’s only two weeks since the rumored iPhone 13 series conference. Recently, there have been more and more news and surprises about this series of new machines, but today there is an unpleasant news. According to the news, Apple This year, the storage options of the iPhone 13 series will be changed, and the ROM capacity of the iPhone 13 Pro and iPhone 13 Pro Max will be changed to 128GB, 512GB, and 1TB options. Non-Pro models of iPhone 13 mini and iPhone 13 models will maintain the original 64GB, 128GB, and 256GB options.
As for why the 256GB option is skipped, Apple’s sales strategy is still puzzling. Previously, when the iPhone 7 was released, the 64GB storage version that everyone thought was the most suitable at the time was cancelled. There are only 32GB and 128GB. 32GB is obviously for most users. It’s not enough, and 128GB is too wasteful, but there is no alternative. Apple just wants consumers to “consume.” Then when the iPhone X was launched, Apple repeated the same mistakes, canceling the 128GB that everyone thought was the most suitable, and then returning the 64GB option. If 64GB is not enough, there will only be 256GB. Apple always accurately understands the needs of users, and successfully deletes the storage version that users need most, and then forces users to spend more money to purchase high-end versions.
This time the iPhone 13 has added a 1TB option to the two Pro models. Obviously, you can cut the leeks again. The price difference for adding ROM capacity on other brands is actually very small. The idea of ”better” may be the best match in the end. But this is not the case with Apple. The price difference for only upgrading the ROM capacity is very large. According to recent news about the pricing of the iPhone 13 series, the 128GB versions of the two Pro models start at US$1050 and US$1150, while the 512GB version will cost you. Over 10,000 yuan, the price difference is a whole HK$2000, looking at other mobile phone brands, it is enough to directly upgrade RAM and ROM from standard to magical equipment.
Advise Apple to do it for itself. Although this bad behavior of cutting leeks can make money, it can’t make money for a long time (I’m just talking about it, I feel that there is a long-term cut).