“At the wheel with Proust”, Maver (Jaguar, Land Rover): “The children of tomorrow will be amazed that cars were once not electric”

The Italian Tech study on mobility and the future of the car is called “At the wheel with Proust”. We have modified Proust’s famous thirty questions in terms of engines to understand who they are and how the big names in the sector think.

And, above all, what are the strategies of their brand.

In today’s episode Daniele Maver President and CEO of Jaguar Land Rover Italy.

by Vincenzo Borgomeo