Get back to hugging safely. The elderly of ten Italian RSAs will be able to meet their loved ones again in hug rooms, which will be realized thanks to donations from employees of Bristol Myers Squibb and the company itself. A way to support one of the categories most affected by the Covid-19 pandemic and help those structures that have had to manage an emergency in the emergency.
New embrace rooms in the rsa of Mantua and Arese: this is how the elderly see their loved ones for the first time
by Francesca Robertiello
“The hug is a symbol of inclusion and sharing of emotions”, commented Emma Charles, General Manager Bristol Myers Squibb Italy. “The hug room embodies the values of inclusion and patient care that underpin the culture of the people who work at Bristol Myers Squibb. It is an initiative of a social nature and of great emotional depth that responds to something more than a practical need, grasping the needs of people. The room of hugs represents the warmth, support, closeness, affection that everyone would like to give and receive to feel and make their presence felt in a moment of great emergency and often of loneliness “.