Brussels reiterates its fears: Big Tech’s dominance of the voice assistant market with Assistant, Alexa and Siri puts competition in the single market at risk. And for this reason the Antitrust Authority could move towards the opening of new investigations in the coming months. “The Internet of Things sector is increasingly becoming a part of our daily lives. The final results of our sector survey confirm the concerns identified in the preliminary report. This is a market with high barriers to entry, few vertically integrated players and critical issues regarding access to data, interoperability or exclusive practices “, explained EU vice president Margrethe Vestager, at the end of the sector survey conducted by its services.
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Following the indications of over 200 sector companies active in Europe, Asia and the USA, and a public consultation, the exclusive and binding practices of sale and use of the voice assistants of Google, Amazon and Apple, their control of relationships with users thanks to massive data collection, broad access to data to their advantage also to penetrate adjacent markets, and the creation of a ‘de facto standard’ that precludes interoperability in the sector , limiting the functionality of third party services. The information gathered in the sector inquiry could lead to the opening of new antitrust cases in the coming months, but Brussels also hopes that the analysis will give a signal to the markets, stimulating companies “to proactively address these concerns”, he pointed out. Vestager. With this in mind, “the Commission takes note of Amazon’s recent revision of some of the conditions applicable to its automatic and intelligent product reordering services”.
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